Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Case of Southern Chair

No description
by

Isaac Downey

on 26 November 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Case of Southern Chair

The Case of Southern Chair
Threats
1.Foreign wood manufacturing had been on the rise, and domestic wood manufacturers had seen moving overseas.
2. Existing and proposed U.S. trade policies affected its ability to compete.
3. Economic downturn fueled by crises in the banking and mortgage industries resulted in a distressed housing market.
4. Internet retailers opposed any price increases which resulted the company selling products at a low margin.
Weaknesses
1.Not in a financial position to invest in new equipment when old equipment had limitations.
2.Unfamiliarity with the added administrative costs of the new internet retail customer channel while the internet customer group was on the rise.
3. Few efforts in markets. For instance, there were no in-house salespeople.
Conclusion
Introduction / History
Founded 1931 in Lexington NC
Purchased in 1994 by Sarah and Robert Drake
Specialized in wood - based household furniture
Chairs / barstools
Rocking chairs
Children's chairs
Side tables
Opportunities
Opportunites: Leverage Trends
2011 Re-shoring Trend
Job promotion/incentives
2013-2014 New Home Construction
Buy America Trend

Opportunities: Expansion/Marketing
Fill a market niche
Engage in market expansion (foreign)
Online retail
Children rocking chairs
Declining Revenues
Strengths
Strengths: Early stage investments
Capital infusion
Investment in Technology
Investment in Marketing
Investment in data collection
Institutional knowledge

Strengths: Diversification of Product
Multiple Models
Customization
Assembly & Ordering & Full-fillment
Reputation

1998 - NAFTA and other trade agreements
Lower labor costs overseas
The "Production Concept" at work (p. 9)
2000 - 2002: $5 billion in wood furniture imports from China
2007: $15 billion annually
Economic Recession

Hire a marketing manager
Re-negotiate contracts or cut ties with existing internet retailers.
Expand online presence
Full transcript