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Types of Store Window Displays

Various pictures of different types of store window displays.

Jennifer Wiecek

on 24 October 2012

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Transcript of Types of Store Window Displays

Store windows around the city & beyond Store Window Displays Marquee Awning Straight Front Window Display A straight front window display is when the front is parallel with the street, the monotony of the windows is only broken up by entrances, as we can see with this Anthropologie window. A Marquee is signage for a store or theater that is usually surrounded by a cache of lights. An Awning is used to cut down the glare on the glass of a window display. An awning can be taken down and if often to used to highlight the architecture of the building as well. An angled front window display is when the
entrance is recessed back and the window
leads to the entrance. Angled Front Window An arcade window is when the entrance is in the center and is recessed back. Which can be seen with the Louis Vuitton
windows on Michigan Ave. Arcade Front Window When the windows of a store wrap around the corner which
usually leads you to the entrance, as we can see here
at Foursided, a card and gift shop. Corner Window Display When retailers feel the need to display the interior and also the goods of the store and
also feels the need to have a conventional store display as well. The Nike
Store's interior is almost completely visible from the outside. Open Back Window Display Closed back displays are when all three back
walls are covered, so you only focus on the display and you are not distraction by
actions that might be going on in the store. Tiffany's displays are an example of this. Closed Back Window Displays Masking is when you temporarily reduce the size of the window by making an opening within the window using decals or paint. Masking A Proscenium is a permanent part of the architecture of the building that frames the top and side of the window that contains the display. It also holds lighting fixtures and pipes. Proscenium
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