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Consumer Buying Behaviour

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by

Jeffree Minerve

on 21 October 2012

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Transcript of Consumer Buying Behaviour

“Consumer Buying Behaviour – A Case Study of Television” Members: Keshav Jokhun
Nirvan Jahaly
Leckraj Matabadul
Jeffree Minerve
Priyesh Doorga
Ram Nitish UoM Trust Business School Model of Consumer Buying Behaviour (CBB) Factor affecting Consumer Buying Behaviour Factors Influencing CBB – 1. Cultural Factors: Cultural Factors Factors Influencing CBB – 2. Social Factors: Factors Influencing CBB – 3. Personal Factors: Factors Influencing CBB – 4. Psychological Factors: Factors Influencing CBB – Factors Influencing Brand Choice: The Buying Decision Process – 2. Information Search: The Buying Decision Process – 3. Evaluation of Alternatives: The Buying Decision Process – 3. Evaluation of Alternatives: The Buying Decision Process – 5. Post-purchase Behaviour: Daewoo ` Conclusion 17/10/12 ` Successful Marketing Managers Study by Achill Ganguli, Executive Director O&M Advertising Consumer Buying Behaviour Model of Consumer Buying Behaviour Factors Influencing Consumer Buying Behaviour Factors Influencing CBB – 1. Cultural Factors: Factors Influencing Consumer Buying Behaviour – 2. Social Factors: Factors Influencing CBB – 3. Personal Factors: Factors Influencing Consumer Buying Behaviour – 4. Psychological Factors: The Buying Decision Process: The Buying Decision Process – 1. Need Recognition: The Buying Decision Process – 2. Information Search: The Buying Decision Process – 3. Evaluation of Alternatives: The Buying Decision Process – 4. Purchase Decision: The Buying Decision Process – 5. Post-purchase Behaviour: FACTS Consumers are excited about purchasing large and new high definition TVs (HD TVs)  The ideal consumer choice is a 42" HD flat TV High-definition is being heralded as the biggest thing to happen to the television since colour Study by Achill Ganguli, Executive Director O&M Advertising The Buying Behaviour 48% of customers have a clear preference for a single brand 40% of customers end up buying the brand they had in mind at the outset 31% of customers looks at 2 brands Consumer Buying Behaviour It refers to the buying behaviour of the final customers, i.e. individuals & households who buy goods and services for personal consumption. Model of Buyer Behaviour Factors Influencing Customers Buying Behaviour The Buying Decision Process Consumer Buying Behaviour of Television

Consumer Buying Behaviour

Model of Consumer Buying Behaviour

Factors influencing Consumer Buying Behaviour

Buying Decision Process Table of content The Competitive Environment Panasonic LG Sony Samsung Looks – 64% Popularity – 44% Company Reputation – 40% Word of mouth – 33% Friends / Relatives recommendations – 32% Dealer recommendations – 29% Features highlighted – 28% Study by Achill Ganguli, Executive Director O&M Advertising Brand available at most favorable dealer – 37% Latest model – 36% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
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