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Personal Branding

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Tom O'Brien

on 18 October 2013

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Transcript of Personal Branding

Welcome Chit Chat-ers!
Thanks for coming to the second Chit Chat session!! :)

I'm Tom! Who am I!?
- Welcome
- Icebreaker
- 3 Steps of Personal Branding
- Brands-Wars Game!
- Creating your own Personal Brand
- Elevator Pitch Time!!

The A-Team
Plan for the Session!
This elephant knows his personal brand!
Desert Island

'You've been exiled to a deserted island for a year. In addition to the essentials, you may take one piece of music, one book (which is not the Bible) and one luxury item you can carry with you i.e. not a boat to leave the island! What
would you take and why?'
Maria Elisa

I'm Maria! But who am I!?
Time you guys introduced yourselves!!
Lucky you!!
Now Share your list with a partner...
What are your differences?
How similar you are
What does this tell you about your personal brand?
Personal Branding

Personal branding is the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and communicate your skills, personality and values.

Personal branding is the practice of people marketing themselves and their careers as brands.
Write your personal branding statement
Create a personal branding strategy
Claim your expertise
It's your personal "catchline" about your expertise!
What career or business attributes would you say people recognize you for?
What value would you say you provide?
What makes you unique? (USP)
Who is your target?
What industry would you say needs your services?
Brand Discovery
Who are you? Where is your passion? What is it that you want your brand to represent?

Personal Brand Development and Strategy
Twitter account
LinkedIn profile
1. Prove your point
2. Put yourself out there
3. Network online
4. Google yourself
5. Stay above the trends
Your Personal Brand
a. Name 3 things you are passionate about (i.e., customer service, finance, writing, etc.)
b. Name 3 things you are good at (i.e., project management, analyzing numbers, etc.)
c. Name 3 traits people associate with you (i.e., friendly, good listener, etc.)
Your Personal Brand cont.
d. Name 3 values you uphold (i.e., integrity, honesty, etc.)
e. Name 3 goals you have in life (i.e., be a millionaire by 30, teach in university, etc.)
f. Name 3 people you admire and why
g. If you were to describe yourself in 1 adjective what would it be?

Elevator Pitch Time!
1 Minuet long
Present back to the group
Prizes for the best!

Tools to Use

Discussion Point

1. Is Facebook a useful tool while creating personal brand – pros and cons?

2. If you had to pick the most efficient personal branding tool what would it be?
Full transcript