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Arlyn Coreas

on 22 March 2015

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Transcript of Gentrification

The Gentrification of
Santa Monica

design by Dóri Sirály for Prezi
Changes taking Place
Pros & Cons
How the homeless
are Effected
Housing Expenses/Developments
New Expo Light Rail Line
Pedestrian and Biker Action Plans
New Transit
Calling the Shots
Traffic Changes
Diversity Changes
Santa Monica is known as a walking city. The city’s overall goal is that more people would be encouraged walk to their destinations. In order to do this, they have come up with the Pedestrian and Bike Action Plans.
For the bicyclists, the city is constructing a bike lane next to the new Expo line on Colorado street. Also, the city has built bike complexes which you can rent out and store your bike there for the day. Lastly, the city has tried to educate the public through advertisements and signs showing drivers to be courteous to bikers.
The plans for the pedestrians have already been implemented. Crossing lines have been redone, cross-walk buttons have been outfitted with audio in order to assist the blind in letting them know when to walk, and directories have been made to show how long it will take pedestrians to walk places.
For the Expo Light Rail line, commuters will be able to come from Downtown LA into Santa Monica without having to go through traffic or rush hour.
Their commute will be “approximately 46 minutes” according to the project’s web page. The overall goal for the city with this project is that the streets will be less congested for drivers, safer for pedestrians, as well as provide easy access to all the commercial and retail areas.

Because of this rail, the overall value of the area will go up. Local business, hotels, and retail shops with go up in value because of several thousand people will be hauling in everyday.
Interestingly, even though the rail is not finished yet, some people such as council members, city officials and residents noticed that the train has boosted property values & encourage landowners to develop huge condominiums. This could be a major problem for the residents of Santa Monica who are already trying to live on their means.
• The only area of Santa Monica that doesn’t seem to make the homeless community uncomfortable is by the pier. As we walked to the pier their was a small cluster of homeless people relaxing on the grass, that grassy area seemed to be more their territory than anyone else’s.

• The pier is the one place that hasn’t seemed to have been changed much by the gentrification. The pier is a place where there is a majority of middle and lower class people hanging out. The food that is available is affordable and so are the activities like the rides.
Gentrification has taken a negative impact on the homeless community of Santa Monica. The place that made it most obvious that the homeless were being slowly pushed out was the 3rd Street Promenade.
The promenade is one of the best examples of the gentrified areas in Santa Monica. The promenade is filled with designer stores and pricey places too eat.
The promenade is a very unwelcoming place for the homeless to be. There are absolutely no public bathrooms at the Promenade, which was the first thing that made me think about how it would be uncomfortable for the homeless to hang out there.
Also there are police officers constantly strolling the promenade giving street performers and any “trouble makers” a hard time. The Promenade definitely caters to the higher class and makes it uncomfortable for people who don’t live that lifestyle.
• As we walked around the streets of Santa Monica by the pier, we noticed that next to the sidewalks there were potential areas to sit but the city seemed to purposely make it uncomfortable by putting strange little fences over the area to make it unsuitable to sit on. Instead we saw a homeless man have to sit on the floor next to the ruined seating area.
A Santa Monica City Council often divided over development unanimously voted Tuesday to move forward with a major mixed-use project that would bring 262 residential units one block from the future Expo Light Rail station Downtown.

• Council members praised the proposed 330,344-square-foot project

• The vote was backed by multiple Santa Monica residents but they have no actual influence on decision

• “The Board [of Downtown Santa Monica Inc.] voted to support this project for a number of reasons,” said Downtown Santa Monica CEO Kathleen Rawson. “First, the housing component and the mix of the larger sized units we think is important to Downtown. There’s a significant affordable component, also very important. The design is very considerate to the neighbors to the east.”

• “It’s quite remarkable, we’ve heard from twenty one people tonight and twenty one out of twenty one favored the project, which I can’t remember that happening in City Hall in quite a while.”

• After public comment, members of the city council commented on different aspects of the plan, including the supermarket part of the project.

• , BBB will hold several community meetings to discuss the upcoming changes

• “A total of seven Metro Rail stations are now under construction within the Big Blue Bus service area,” according to BBB’s website.

• Parking rates will change throughout Santa Monica, rising in some places, declining in others, the City Council has ruled.

• The aim is to ease the burden on congested downtown lots and structures by encouraging long-term parkers to use spaces in the Civic Center and main library garages, said Donald Patterson, assistant director of finance. Use of those garages is now relatively light.

• According to the city staff report, the changes are expected to raise $3.5 million in new parking revenues annually, in addition to the $24.5 million that meters, parking lots and structures now bring in.

• 7 elected representatives for Santa Monica city council, 2 women & 5 men

• BBB is governed by city council

• funded by fare box revenues and county, state, and federal subsidies
Beginning in the late 1970s, tensions grew in Santa Monica between landlords and renters. Landlords began raising prices and then demolished much of their property to build high-priced condos.
1300 residential rental units were destroyed in just over 1 year. This became known as the "demolition derby."
After the 1994 Northridge Earthquake:
Housing prices rose as owners invested more money into real estate.
This also increased the amount of commercial businesses around the city.
When California's economy grew in the late 1990s, real estate owners continued to push out the more affordable housing units, creating a different demographic in the city.
Low-income, elderly, and minority renters were negatively affected the most.
It is becoming increasingly expensive to be a home owner in Santa Monica with prices that continue to rise.
The city of Santa Monica is a heavily urbanized area that is prone to attracting many different and diverse groups. This is mainly due to the new and older urban developments made in the city such as the third street promenade, the Santa Monica Pier, and the upcoming expo line. It is areas such as these that attracts a diverse range of people because they are advertised as public spaces for the entire population.
-Different Races
-Age groups
-Social classes (range from the socially wealthy to the homeless)
-A variety of street performers (a violinist, dancers, etc.)
It is because of the wide range of public spaces that Santa Monica has such a diverse attraction of people. Especially with the installment of the expo line, the already diverse population of the city will bring in new and different groups of people.

In order to get to Santa Monica from the Valley, people need to get to the 405 FWY South. When entering the FWY, the Fwy is already crowded and jammed up.
After doing our observation of the city around 5:45, we decided to head back to valley. We went via Wilshire to get onto the 405 North. Just to get to the fwy itself, it took
Once we finally got to the Fwy, it took an extra 35 -40 minutes to get back to the valley so in total, it was about 1 hour and 25 minutes.
According to the Santa Monica Government website, the new Expo line is suppose to reduce the traffic jam that we experienced.
From Downtown LA to Santa Monica or vice versa, it will take around 46-50 minutes during rush hour rather than hours.
Not only will it reduce traffic jam, but it will be good for the environment because many people will be able to take the Expo line rather than multiple cars creating more pollution.
Overall, the Expo line will allow people to get from point A to point B faster and allow a different way of transportation rather than numbers of buses and cars.
For gentrification, normally higher-income people tend to move into lower-income neighborhoods & communities through the process of buying property. This process changes the dynamic of a community in both negative AND positive effects.
Positive: Boost to the Local Economy
in low-income areas, as wealthier people move into an area, they bring higher incomes. This gives more money for community and business investment. Over a period of time, more businesses are built. More businesses mean more jobs, which help everyone in the community.
Positive: More Tax Revenue
the economic boost doesn't only help the private sector. Gentrification increases the tax base of a community. Not only does the population grow but property values are eventually driven which create two benefits from the government.
More homeowners and businesses will pay taxes and the amount of property taxes each pays, will rise as property value increase.
Positive: More Tax Revenue
more tax revenue means more investment in community infrastructure, including roads, parks and schools.
Positive: Lower Crime Rate
The process of gentrification leads to more property ownership through existing properties and building of new developments. As a result, there are fewer vacant properties which are often a magnet for crime. Increased population and local government revenue from taxes result in more law enforcement being necessary and affordable.
Positive: Preservation of Historic Buildings
In many economically depressed or low-income areas, old buildings are often left to deteriorate because of lack funding. Gentrification brings people to the community with a wide range of interests and skills.
Increased property taxes in poor urban neighborhoods.

Overcrowding makes people uncomfortable or impatient to get where they need to be.

In some situations, gentrification kicks out all the poor people and unique businesses and replaces them with wealthy people. May be good for the overall economy but it just shoves the problems over to another street without actually curing them.
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