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Using Social Media for you Job Search

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Jaimie Cann

on 4 July 2015

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Transcript of Using Social Media for you Job Search

What is
Social Media
Using Social Media for Your Job Search
Using Social Media for Your Job Search
Your Job Search:
Making Social Media Work for You

Using Social Media for Your Job Search
According to Wikipedia:

"Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks".
We live in a digital age and social media is a platform which is gaining in popularity - it is part of our everyday lives.

It is estimated that only
of current jobs are advertised publicly (through traditional job boards).

Social media allows you to stay ahead of the curve – finding job posts first!

Social media is a 24/7 job fair which, allowing you to
keep your profile current – now and into the future.

Every month there are over 300 million google
employment related searches.

94% of recruiters use or plan to use social media
for recruiting.

~ Brighton School of Business and Management (2014)
Who can use social media?
A way to find who is hiring
A way to network and connect with individuals and companies that might put you in touch with those who are hiring (or are getting ready to hire!)
A way to create and promote a positive image of yourself and your "brand"
(your digital footprint)
Potential employers
Job seekers ~ YOU!
Social Media can be:
Why Network?

• Higher job satisfaction
• Earn higher wages
• Closer match of your skills
to the right position
• Less competition

Benefits of
What is Social Media
Importance of Networking
Using Social Media for
~ Networking
~ Employment Search
The basics:
~ Creating an Account
~ Making Connections
~ Finding employers
~ Applying for Jobs

Advantages of Networking Through Social Media:
“Best Practices in Social Recruiting” By Meisha Rouser (March 11, 2012)
“Best Practices in Social Recruiting” By Meisha Rouser (March 11, 2012)
“Best Practices in Social Recruiting” By Meisha Rouser (March 11, 2012)
According to the University of Waterloo’s Centre
for career action:

“Social media can offer a rich network of professionals who can support your career and gain support from you in return. The same media can also leave a digital footprint that contradicts or dilutes the message you want to send to employers.”
Creating & updating your profiles
to create a positive and unique online identity
Personal Brand
Online Identity (digital footprint)
Searching yourself online
There are several items on a profile that can have a negative effect...
83% of recruiters say they would have a negative reaction to posts relating to drugs
71% disapprove posts of a sexual nature
65% are not inclined to hire a candidate with profanity on their social profiles
6 in 10 recruiters say that any spelling and grammar errors on a post would have a negative impact on a candidate’s chances
65% said any references to volunteering or charity work would be received positively

Step #1

• Make sure you have a detailed and complete profile

• Make your profile publicly accessible

• Make sure you have established connections on LinkedIn

• Ask for introductions, but think twice before inviting someone as a direct contact

• Ask people who have actually observed your work, or are familiar with your skills for recommendations.

• Pay it forward- give recommendations and help connect others

• Join professional, networking and alumni groups

• Engage in conversation in the groups you belong to - contribute and show that you are ready to participate and grow

• Determine the type of job you want

Use the
advanced search function

• Research typical functions/titles for the position you are looking for

• Look at the industry and location that interest you

• Connect with and follow companies or organizations you want to work for

• use your 1st degree network - the people you know -
to help introduce and connect you to your second degree contacts

Step #2
open structure in terms of who you can follow

connect with others based on common interests

powerful tool for connecting with influential people in your field

easy way to start a conversation or ask a question

follow companies, organizations, and brand issues

find job openings first

Twitter is based in real-time and you can receive near instantaneous feedback
# hashtag
Direct Message
Create a profile
(You will need a mobile phone to do this)
Add Friends & Begin Networking
~Status updates
~Check out companies that interest you
~Join and get active in groups
~And be sure to adjust your privacy settings so as to limit what others can view on your page
Full transcript