Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Community Marketing and Social Media

The benefits of brand humanization through social media community building and marketing. Innovative ideas, social infographic, post gamification, etc.
by

Desislava Popova

on 7 September 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Community Marketing and Social Media

Social Media Community Marketing
Let's

get

Social!
The Big Picture
Why

Use
Social
Communities
in

Gaming?
Social media is many peoples' second home!
Direct communication with customers: increased feedback, identification of customer needs, and a customer-focused product development.
The Future of TV ads
The 5-step ignition Plan
Create a monthly calendar
Well-planned content:
News and events
Gamification of posts
Product surveys
Each post should focus on various target groups simultaneously!
Mistakes: valuable lessons for guaranteed success!
Explained
Thank you!
Today's gaming operators
Time for change!
Social Media
Acquisition tool
1. Community and player analysis.
2. Goal setting - objectives, metrics and measurement plan.
3. Engagement Strategy and Resources.
5. Implement processes and systems to execute the above.
4. Success Measurement Strategy: define KPIs, goals, reporting, methods of communication, long term monitoring.
This post is like a fun game:

We encourage interaction: comment to win, like for good luck ;)

The promotion has clear and simple rules shown in the post

We also offer a link to additional offers
Example
Yet be flexible!
Social
radio
Fan
segmentation
Tailored
approach
Groups
&
Segmentation
Gamification
=
Build a cause
Communication channels: ability to message customers regarding new products, events and promotions.
Identify, engage, and leverage Advocates!
Brand humanization: gaining trust and loyalty.
Fact: the world’s strongest brands were originally built through low-cost community-based marketing. Nike, Starbucks and Google.
Social

Innovation
Community Keeps Authenticity
Community Inspires Innovation
Community Cultivates Loyalty
Please feel free to contact me for more information, or suggest ways we maybe able to partner in activities that will have a positive impact on your business.

dessita.popova
dessipopova@gmail.com
Full transcript