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CDC 2014 Presentation
Transcript of CDC 2014 Presentation
Growing mismatch between labour market supply and demand
Over one million job openings expected in B.C.
from 2010 to 2020
Tight labour market conditions continue with demand for workers exceeding supply
On third of all job openings will need to be filled by new migrants to BC
By 2016 the trades sector will face an overall labour shortage
Businesses that attract, retain and engage a culturally diverse workforce have a distinct competitive advantage over those that do not.
Canada's best and most innovative companies are also its most diverse.
People are our competitive advantage.
Forest products sector exports more than $57 billion in products every year
Canada’s leading exporter to new markets
Represents 12% of Canada's manufacturing GDP
One of Canada's largest employers
Contribution to the economy
Operating in 200 forest-dependent communities from coast to coast
Directly employs 230,000 Canadians across the country
We do this one community at a time…
Myth: There is no future in forestry, it's a sunset industry.
Myth: Forestry is an industry that is pale, male and stale.
Myth: Mills are located in the middle of nowhere with nothing to do.
Myth: I can’t work in a small city and advance my career.
IEC-BC Request for proposals:
Address challenges in hiring, integrating
& retaining new immigrants
Help employers meet labour needs today
& in the future
What was in it for Tolko?
Opportunity for partnership – a timely call
Catalyst for creating and maximizing
opportunities for skilled immigrants in BC
Build a culturally diverse website with multiple languages appropriate to our target populations
1. Develop a recruiting website with multi-lingual
and multicultural support
2. Create a culturally relevant onboarding program
3. Identify & engage community organizations
& immigrant service agencies
4. Measure outcomes
5. Share best practices and lessons learned
The Bigger Picture
Through knowledge, trust, credibility and a focus on results
Our effectiveness depends on the strength of our connections
What you have
Professional capacity to support your clients
Strong connection to skilled immigrant workers
Expertise & labour market intelligence
Potential for strong connection to businesses
Partners in fostering solutions
What we need
Ability to attract, recruit & engage skilled workers
Communities and job seekers understand our opportunities and employer expectations
Help to understand the labour market
Partners in fostering solutions
Social Planning Council Williams Lake
Women’s Contact Society
Communities That Care
Immigrant & Multicultural Services Society
What we learned
Not everybody “gets it” right away
“Whole Family” approach
Involve the community – work is only one
aspect of people’s lives
Our employees are living proof that we
are a diverse workforce
Value of Onboarding
Evaluation of Tolko’s onboarding process
Made changes to incorporate support systems
Beyond where to find things at work – where to find supports and services within the community
This is about making BC competitive in the
We can’t do it alone - if we’re going to be successful
we need to work together
We are Open for Business
How can we help?
What do you need from us?
What does success
Encourage skilled immigrants to consider the forest industry
Awareness & Information
Recruitment & Retention
Culturally inclusive orientation
& onboarding program
Why Are We Here?
Capacity Building Support