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An Interactive Guide to BC's Beef Value Chain

Press play to begin this narrated story of beef in British Columbia. The presentation will take 30 minutes to complete, but you can move forward or backward through the information using the 'left' and 'right' keys.
by

Jillian Merrick

on 17 March 2014

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Transcript of An Interactive Guide to BC's Beef Value Chain

An Interactive Guide to BC's Beef Value Chain
Nutritional testing
Harvesting
Storage
Silage
Extended grazing
Grazing systems
Soil management
Range
Genetics
Birth
Weaning
Animal ID
Vaccinations
Backgrounding
Weight gain
Nutrional management
Forage production
Weight gain
Feed management
Handling
Project Description
Goal One:
To assess and develop new and expanded regional and provincial markets for direct sales of beef
Feed Supply
Cow-Calf Operations
Finishing & Feedlots
Slaughter
Butchering
Marketing
Wholesale Distribution
Retail Distribution
Consumer
Goal Two:
To support regional beef producers in developing business & technical skills and supply chain efficiencies to access new and expanded markets
Assess the market demand and our capacity to supply
Work with purchasers to understand volume, pricing, quality and delivery requirements
Assist in developing and distributing supply contracts
Establish a beef suppliers' network
Support the optimized use of the region's processing and butchering capacity
Host a series of training and networking events to provide learning opportunities and skills development
Use a collaborative approach to strengthen and diversify market opportunities for direct sales of beef from BC Highway 16 producers.
Challenges
Offering competitive order and delivery systems to buyers
Encouraging chefs to use dynamic menus and adapt to seasonal availability
Positioning and defining various production practices with consumer values (grass-fed, natural)
Setting standards for quality factors such as breed, feed, and finishing
Familiarizing ranchers with new marketing tools and strategies
Balancing seasonal demands on local processors
Demonstrating the business case for direct sale versus commodity sales
Inputs
Production
Processing
Marketing & Distribution
Animal Husbandry
Land
Capital & Equipment
Partners
Tenures
Soils
Topography
Climate
Roads
Drainage
Stewardship
Forage
Grains & Supplements
Transport costs
Supply
Commodity pricing
Quality control
Storage
Vaccinations
Nutritional supplements
Sick animals
Growth stimulants
Fertilization
Birth
Weaning
Machinery
Outbuildings
Fencing
Cash Flow
Herd
Beef Value Chain
Climate
Consumer Preferences
Labour
Transportation
Direct Sales
Private Contract
Auction
Weather
Pests
Predators
Exchange Rates
Interest Rates
Regulatory Environment
Technology
Media
(Making Cattle)
(Makin' Cattle Grow)
(Makin' Cattle Delicious)
Product tracing
Waste disposal
Hanging and aging
Federal vs Provincial
a.k.a Abattoirs
Custom cutting
Curing
Smoking
Packaging
Labeling
Farmers' Market
Grocery Store
Specialty Stores
Internet Orders
Farm Gate
Sysco
Gordon Foods
Freybe
Maple Leaf
Overwaitea
Families
Meals-for-One
Chefs
Value-shoppers
Foodies
Dietary restrictions
Fast food
Cultural preferences
Virtual consumer
Health nuts
Seniors
Chefs
Cafeterias
Camps
Catering
Special Events
Restaurants
Press play to begin!
You can use the 'left' and 'right' keys to move backward or forward through the presentation
www.beyondthemarket.ca
www.beyondthemarket.ca
www.beyondthemarket.ca
Full transcript