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An Interactive Guide to BC's Beef Value Chain

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www.beyondthemarket.ca

Consumer

Families

Meals-for-One

Chefs

Value-shoppers

Foodies

Dietary restrictions

Fast food

Cultural preferences

Virtual consumer

Health nuts

Seniors

Partners

Project Description

www.beyondthemarket.ca

Inputs

Use a collaborative approach to strengthen and diversify market opportunities for direct sales of beef from BC Highway 16 producers.

Chefs

Goal Two:

Challenges

Goal One:

Feed Supply

Cafeterias

Camps

Catering

Special Events

Restaurants

Land

Animal Husbandry

Wholesale Distribution

To assess and develop new and expanded regional and provincial markets for direct sales of beef

Grains & Supplements

To support regional beef producers in developing business & technical skills and supply chain efficiencies to access new and expanded markets

Tenures

Soils

Topography

Climate

Roads

Drainage

Stewardship

Vaccinations

Nutritional supplements

Sick animals

Growth stimulants

Fertilization

Birth

Weaning

Forage

Transport costs

Supply

Commodity pricing

Quality control

Storage

  • Offering competitive order and delivery systems to buyers
  • Encouraging chefs to use dynamic menus and adapt to seasonal availability
  • Positioning and defining various production practices with consumer values (grass-fed, natural)
  • Setting standards for quality factors such as breed, feed, and finishing
  • Familiarizing ranchers with new marketing tools and strategies
  • Balancing seasonal demands on local processors
  • Demonstrating the business case for direct sale versus commodity sales

Work with purchasers to understand volume, pricing, quality and delivery requirements

Assess the market demand and our capacity to supply

Nutritional testing

Harvesting

Storage

Silage

Extended grazing

Grazing systems

Soil management

Range

Support the optimized use of the region's processing and butchering capacity

Establish a beef suppliers' network

Capital & Equipment

Assist in developing and distributing supply contracts

Host a series of training and networking events to provide learning opportunities and skills development

Sysco

Gordon Foods

Freybe

Maple Leaf

Overwaitea

Machinery

Outbuildings

Fencing

Cash Flow

Herd

Retail Distribution

Consumer Preferences

Climate

Cow-Calf Operations

(Making Cattle)

Farmers' Market

Grocery Store

Specialty Stores

Internet Orders

Farm Gate

Genetics

Birth

Weaning

Animal ID

Vaccinations

Beef Value Chain

Marketing & Distribution

Backgrounding

Marketing

Media

(Makin' Cattle Grow)

Weight gain

Nutrional management

Forage production

Auction

Weather

Private Contract

Direct Sales

Finishing & Feedlots

(Makin' Cattle Delicious)

Butchering

Weight gain

Feed management

Handling

Production

Slaughter

Predators

Exchange Rates

a.k.a Abattoirs

Custom cutting

Curing

Smoking

Packaging

Labeling

Product tracing

Waste disposal

Hanging and aging

Federal vs Provincial

Pests

Processing

Regulatory Environment

Interest Rates

Technology

Labour

Transportation

www.beyondthemarket.ca

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