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Ethos, Pathos, and Logos

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Alicia Patricca

on 14 November 2012

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Transcript of Ethos, Pathos, and Logos

Ethos, Pathos, & Logos Aristotle's Persuasive Techniques Logos Ethos Ethos, Pathos, & Logos Pathos A persuasive technique involving an appeal to logic and logical thought Persuasive appeal using a credible source, like a celebrity or a professional Persuasive technique involving emotional appeal Audience has an emotional response Or, the audience is able to identify with the speaker, feel what he or she feels Did you see any examples of pathos in our commercials? Facts Statistics Tells you how something works or what a product is used for Traits: Vivid Language Emotional Language Sensory Details Strengths Emotions tend to be universal Weaknesses Sometimes doesn't make "sense", few facts given Immediate Impact Can backfire Strengths Weaknesses Normally involves recognizable person or symbol Doesn't work if audience doesn't know "expert" or respect "expert" Strengths Weaknesses Can be boring Requires attention Provides evidence Good for major decisions Did you see any examples of logos in our commercials? Did you see any examples of ethos in our commercials? Traits: Most often professional athletes, actors, musicians, or other celebrities Keep in mind, "experts" in advertisements are normally paid for their support
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