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Close(d) Together

Keynote Hanzehogeschool 13 jan. 2011
by

Folkert Ringnalda

on 27 March 2018

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Transcript of Close(d) Together

Internet
Social Platform
Distribution Platform
!!
Social Marketing
Earned Media:
activating, facilitating & pooling word-to-mouth conversations
Owned Media:
developing sustainable relationships through social media
reach
Relevance!!
what's in it for me?
what can I do for you?
efficiency & effectiveness
telling/shouting
listening/empathy
Civilized Country
"Wild West"
Government, Companies
& Citizens
Outlaws &
Adventurists
"Promised Land"
peer-to-peer economy
giving = receiving +++
friend or follower
"it's a phone turned into a radio"
"the cult of the amateur"
Andrew Keen
Clay Shirky
network effect
technology
facebook
twitter
?
How to conquer
the West
!
The West has
conquered us!
Intentions
Relationships
Communication
Information
+
+
+
read/write > semantic web
asynchrone > realtime
contacts list > social graph
explicit asking > implicit receiving
Intention
Economy
"The Intention Economy grows around buyers, not sellers.
It leverages the simple fact that buyers are the first source
of money, and that they come ready-made.
You don't need advertising to make them"
Doc Searls
Google
Facebook
vs
information domain
domain of relationships
find
sharing
World
Wild
Web
World Wide Network
Civilized Network
History repeats in reverse
currency = privacy
checken
to be fed!
(streams/feeds)
'Phone Phantom'
'Continious Partial Attention'
location based services
/geo tagging
Technology
Dependency
Choice
1. adapt (hunters/collectors)
2. reduce (agriculture)
3. overcome (Western society)
Trust in Technology
(Religion)
How does it Work?
Technology leads to closure and removal
Technology represents a 'different truth'
Technology liberates human limitations
expiration date
pasteurized
content
containing components
Ok!
Ok!
Ok!
Ok!
Close(d) Together
Blind Trust in Technology
"The Intention Economy grows around buyers, not sellers.
It leverages the simple fact that buyers are the first source of money,
and that they come ready-made. You don't need advertising to make them.
Doc Searls
layer-cake of social technology:
We want
openness & transparancy
We love
closeness
X
Potential of Technology
Trusted relationships with Representations
!
Web
Apps
Economic &
Ecological Crises
++++++>>
Full transcript