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Meme assignment

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Stephanie Tripp

on 26 August 2014

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Transcript of Meme assignment

" . . . a unit of cultural transmission, or a unit of imitation."
--Richard Dawkins,
The Selfish Gene
Meme assignment
A meme is "an idea, behavior, or style that spreads from person to person within a culture."
Merriam Webster:
Although Dawkins coined the term "meme" in 1976, the idea has taken on new life in the age of the Internet, which enables them to spread rapidly. Lolcats, Doge, "What the Fox Say," Gangnam Style all are Internet memes.
This assignment asks you to make a particular kind of meme, the kind that is created by placing text over photographs and is popular on sites such as Imgur, Meme Generator, and Cheezburger.
Photo Memes
Instead of going just for laughs, we are going to approach this as an exercise in rhetoric, using particular rhetorical approaches to make a point. That point made with humor, but our overall goal is to encourage our audience pause and think about something. We will use three rhetorical approaches.
The Goal
A contrast between what is stated and the true state of affairs.
To state one thing and mean something else.
Irony can be verbal, dramatic, or situational.
A good primer: http://theoatmeal.com/comics/irony
Hyperbole is exaggeration that may be used to evoke strong feelings, but it is not meant to be taken literally.
Understatement is used to make a situation appear less important than it really is.
Hyperbole or understatement
A tale of misfortune intended to warn against a foolish or dangerous course of action.
Cautionary Tale
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