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Copy of Strategy Analysis of Whitbread

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Shao Chin Huang

on 17 June 2016

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Transcript of Copy of Strategy Analysis of Whitbread

Core competences
Cost Reduction &
Efficiency
Whitbread Plc.
Political
Simplifying Visa Application System
Waiver Fee for Investors
Economic
Social
Customer Trends
Aging population
Technology
Hotel Software System
Electronic retailing
Economic Recession/Recovery
Exchange rates
Taxation
Seasonal demand
Threat of
New Entrants
Bargaining
power of customers

Bargaining
power of suppliers

Threat of
substitute products

Competitive
Rivalry
- -
+ +
+ +
ibis & Travel lodge
+ +
Differentiation
Value Chain Analysis
Supply logistics
Marketing & Sales
Services
Value Chain Analysis
Technology
Development
Human Resource
Strategy
Stakeholders  can affect or be affected
by the actions of the business as a whole

Employees


the Fourth in number of employees
40,000 employees
6% of equities listed under Restaurants industry.

Shareholders
Rates of pay
Skill enhanced
Respect
Healthy and happy

Short-term

Return on Investment
Profit

Long-term

Accomplishment
Longevity
Key Performance Indicators

Based on Strategic Framework of the Company
Source: Thomason One Online Databases
Past Five Years: Share Price Performance
Dividend Per Share (DPS)
Top Two Competitors:
Starbucks ($=0.56£)
Accor SA (€=0.84£)
suggested by Hoover in terms of market share.

Earnings Per Share (EPS)
Customer Orientation
Market Penetration in UK
Business Strategy
Expanding stores in
China and Europa

Expanding Market Share in the UK
Differentiation &
Customer Satisfaction
Market Develop in South Asia

Cooperate Strategy

Focus Strategy

Market penetration &develop

Customer Orientation

Conclusions &
Recommendations

Reference
Department of Tourism and Commerce Marketing, 2013. Hotel industry to be incentivised to broaden Dubai’s four and three star offering [online]. 29 September. Available from: http://pr.dubaitourism.ae/2013/09/29/hotel-industry-to-be-incentivised-to-broaden-dubais-four-and-three-star-offering/ [Accessed 20 November 2013].

Grundy, T., Johnson, G. and Scholes, K. (1998) Exploring Strategic Financial Management. Hemel Hempstead: Prentice Hall Europe.

Hospitality Interiors, 2013. Government initiative to simplify Chinese visa applications welcomed by BHA [online]. 15 October. Available from http://www.hospitality-interiors.net/news/articles/2013/10/691651587-government-initiative-simplify-chinese-visa-application-welcomed-bha [Accessed 27 November 2013].

Hotel News Resource, 2013. Technology Key Role for Hotel and Travel Industry to Serve Next Generation Travelers [online]. 18 September. Available from http://www.hotelnewsresource.com/article73925.html [Accessed 24 November 2013].

India Brand Equity Foundation, 2013. Tourism & Hospitality Industry in India [online]. October 2013. Available from http://www.ibef.org/industry/tourism-hospitality-india.aspx [Accessed 25 November].

Johnson, G., Whittington, R. and Scholes, K., 2012. Fundamentals of Strategy. 2nd edition. Harlow: Pearson.

Lynch, R. (2006) Corporate Strategy. 4th Edition. Essex: Pearson Education limited.




Appendix
Stakeholders
Threat of
New Entrants
Bargaining
power of customers

Bargaining
power of suppliers

Threat of
substitute products

Competitive
Rivalry
- -
+ +
Starbucks, Caffe' Nero
+ +
+ -
Resource Audit
Business Strategy
Good Together
Employee Measures
Customer Measures
Investor Measures
People Measures-
Team Engagement

Investor Measures
Profit growth

Reference

Whitbread hospitality brands

Best large-scale hospitality brands in the world.


Value
Quality
Customer Care
Stakeholders
WINcard
The Growth Rate is the Highest in the Industry
Positive brand Image
Robust Financial Foundation
Strengths
Dependence on the UK Market

Positive Outlook of the Tourism Development
Increasing the Coffee Markets
A Highly Competitive Market

Weakness
Threat
Opportunities
SWOT
Expanding Business
Customer orientation
Differentiation
Possible Strategy
Recommendation
Improving the Marketing Content
Conclusion
Good Financial Performance

Strategy Fits the trends
Q & A
PEST
Five Force
Panatda Matttayakhun
Patsaya Tiratham
Xinyu Sun
Suyan Zou
Shao-chin Huang

Presented by: Group 26
Introduction
Largest hospitality Company in the UK

Established in 1742 and Listed London Stock Exchange since 1948

FTSE 100 index

Content
Market Analysis
Internal Analysis
Financial Accounting and Management
Future Directions and Strategies
Conclusions and Recommendations

Source: Adapted from Competitive Strategy: Porter's five forces frame work (cited by Johnson et al., 2012 p. 26)
Market Analysis
Market Analysis
Internal Analysis
Internal Analysis
Financial Accounting and Management
Future Directions
and Strategies

Future Directions
and Strategies

Top Two Competitors:
Starbucks ($=0.56£)
Accor SA (€=0.84£)
suggested by Hoover in terms of market share.

36%
McGee J., Thomas, H. and Wilson D. (2005) Strategy: Analysis and Practice. Maidenhead: McGraw-Hill Education.

Mind Tools Essential skills for an excellent career, 2013. PEST Analysis: Identifying "Big Picture" Opportunities and Threats [online]. Available from http://www.mindtools.com/pages/article/newTMC_09.htm [Accessed 18 November 2013].

Pricewaterhouse Coopers LLP, 2013. UK Economic Outlook [online]. November 2013. Available from http://www.pwc.co.uk/the-economy/publications/uk-economic-outlook/ [Accessed 23 November 2013].

The United Kingdom Parliament, 2013. The new parliament 2010: Key Issues The ageing population2007 [online]. Available from http://www.parliament.uk/business/publications/research/key-issues-for-the-new-parliament/value-for-money-in-public-services/the-ageing-population/ [Accessed 23 November 2013].

Watson, D. and Head A. (2013) Corporate Finance Principle and Practices. 6th Edition. London: Pearson Education Limited.


Whitbread (2008-2013) Annual Reports from Year 2008-2013. Available from:
http://www.whitbread.co.uk/investors/reports-and-presentations/annual-reports-accounts.html [Assessed in November 28, 2013].

Whitbread (2013) Share price movements from 2008-2013: weekly statistics. Thomson One Online Databases. Available from: [Assessed in 2nd December 2013].

Whittington, R.,Scholes, K. and Johnson, G (2012) Fundamentals of Strategy. 2nd Edition. Edinburgh: Rotolito Lombarda.
Reference

the Heart of Whitbread Business.
Cost Reduction Efficiency
Differentiation
Cost reduction efficiency

Carbon management plan
Environmental friendly budget hotel
Replacement showerheads with low- flow version
Gray water and rain water recycling technologies
Real time water metering technology

Reducing overall platform power recruitment

New after burner installed, reduce gas consumption

Replace of lighting using LED technology

based on speed of service
Self service machine
Expanded to new market via Costa express
Increases Costa’s competitive scope

good night guarantee
Full transcript