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Samsung Vs. Apple

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on 4 August 2013

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Transcript of Samsung Vs. Apple

Comparative Analysis
Vs. Apple
Chris Dusik, Jon Reitz, Brian Morrison, Zach Best
Strategy Formulation
Financial ratios
Tim Cook

-Prior to joining Apple, Tim was vice president of Corporate Materials for Compaq
-He was also a leader of the company's Macintosh division and in developing reseller/supplier relationship strategies
-Before being named CEO in August 2011, Tim was Apple's Chief Operating Officer

Resources and capabilities and nature of competitive advantage
Apples Resources

Operating System 'OS X'


Human Resources (Cook, Ives, Jobs Legacy, etc.)

Financial Resources (Investors and Capital Expenditures)
Apples Capabilities

Product Development/Innovation

Employee Retention
Resources and capabilities and nature of competitive advantage
Samsung Resources & Capabilties



Financial Resources (Capital Expenditures)

Physcial Resources (Valuable Plants with state of the art equipment)

Organizational Resources (Changjo Kwon)

Samsung Capabilities


Attract/Retain skilled workers
Apple Competitive Advantages

Brand Equity


Customer Loyalty

Samsung Competitive Advantages

Brand Equity

Supply Chain Distribution


Customer Loyalty
Apples Key Board of directors
-Arthur D. Levinson is the Board Director of Apple Inc
-authored or co-authored more than 80 scientific articles and has been a named inventor on 11 United States patents
-Levinson received the Irvington Institute's 1999 Corporate Leadership Award
-BusinessWeek named Levinson one of the "Best Managers of the Year" in 2004 and 2005
William V. Campbell- Chairman and former CEO
Intuit, Inc.
-Campbell was the head football coach at Columbia University for six years
-He is also a director of the National Football Foundation and Hall of Fame

Millard S. Drexler
Chairman and Chief Executive Officer
J. Crew
-Was president of GAP from 1987-1995

Albert Gore, Jr.
Former Vice President of the United States
-Gore spends the majority of his time as chairman of The Climate Reality Project

Robert A. Iger
President and Chief Executive Officer
The Walt Disney Company
-Mr. Iger has built on Disney's rich history of unforgettable storytelling, with the acquisition of Pixar (2006) and Marvel (2009)

Andrea Jung
Senior Advisor to the Board of Directors
Avon Products, Inc.

Ronald D. Sugar, Ph.D.
Former Chairman and CEO
Northrop Grumman Corporation
-He is a director of Chevron Corporation

-Apple's board of directors has three committees: Audit and Finance, Nominating and Compensation

Samsungs Key Board of directors
Oh-Hyun Kwon-Chairman of the Board

Jong-Kyun Shin-Chief Executive Officer, President and Representative Director

Boo-Keun Yoon-Chief Executive Officer, President and Representative Director

Sang-Hoon Lee-President, Chief Financial Officer and Director. Mr. Lee has a bachelor's degree in Economics from Kyungbook University

Gee-Sung Choi-Vice Chairman & CEO, Samsung Electronics (2010~2012). He holds a degree in Economics from Seoul National University

In-Ho Lee-Corporate Advisor, Shinhan Bank (2009~2011). Lee received a BA in Economics from Yonsei University

Ju-Hwa Yoon-President & CFO, Corporate Management Office, Samsung Electronics (2011~Present). He has a Bachelor's degree in Statistics from SungKyunKwan University

Han-Joong Kim-Professor Emeritus, Yonsei University (2012~Present)

Byeong-Gi Lee-Professor of Electrical Engineering, Seoul National University. Mr. Lee received B.S. in Electronics Engineering from Seoul National University in 1974

-Samsung is governed by an independent board of directors who are dedicated to serving Samsung's key stakeholders with integrity and transparency

Oh-Hyun Kwon-Chairman of the Board

Jong-Kyun Shin-Chief Executive Officer, President and Representative Director
-Shin was the president in charge of Samsung's wildly profitable mobile division.

Boo-Keun Yoon-Chief Executive Officer, President and Representative Director
- Oversees all activities surrounding a broad portfolio of devices,
including TVs, monitors, blu-ray players and other connected consumer digital products.
- Under his leadership, the division has maintained its No.1 status in terms
of global market share for TVs, monitors, and blu-ray players.

Apple Inc has developed strategies that focus on core competencies, develop synergy and create value for its customers over the time.

Samsung recruits high level talent and integrates them into culture of providing best products and services on the market. In today's fast-paced economy change is constant and innovation is critical. Samsung heavily invests in research and development.
Samsung Profitability

Return on Assets
Return on Capital
Return on Equity

Asset Turnover
Total Asset Turnover
Fixed Asset Turnover
Inventory Turnover

Credit Ratios
Current Ratio
Quick Ratio

Long Term Solvency
Total Debt/Equity
Total Liabilities/Total Assets

Apple Profitability

Return on Assets
Return on Capital
Return on Equity

Asset Turnover
Total Asset Turnover
Fixed Asset Turnover
Inventory Turnover

Credit Ratios
Current Ratio
Quick Ratio

Long Term Solvency
Total Debt/Equity
Total Liabilities/Total Assets

Non financial trends / ratios
Apple has high customer satisfaction, brand loyalty, and employee retention.
Samsung has high customer satisfaction and also has the ability to attract and retain skilled workers.

Apples share of iOS devices as been slowing / declining while Samsungs share of android based devices is growing
Samsung appears to have the advantage against Apple. It creates cheaper devices, Android is simpler and more accessible. Samsung brings revolutionary new products to market. They offer multiple different products in a wide variety of industries. Apple continues to develop and improve its existing iPhones and Mac computers. When Apple and Samsung compete the consumer wins. There is a choice the consumer has between the two companies, do I go with the inexpensive and less refined Samsung device or the perfectly working, expensive gadgets that Apple produces.
Predictions and key recommendations
The key to Samsung moving from a close second to becoming a dominant company will be contingent on whether or not they can deliver revolutionary products that are game changing. Samsung is more in the middle of the road with its products. It caters to all consumers and doesn't differentiate itself like Apple does. In order for the company to pull away from Apple it needs to differentiate itself beyond clever marketing techniques and bigger phones. Samsung has the hardware advantage over the competition but it's lacking in the software industry. If Samsung is able to produce software to pair with its hardware advantage they will be a technology powerhouse for years to come.
Relative industry positioning
-Apple release few but highly anticipated high-end products while Samsung floods the market with a wide variety of products.
-Apple allows for long development cycles that grow anticipation and showcased new innovations with each new release.
-Samsung appeals to more markets by providing a plethora of gadgets such as cell phones, smartphones, tablets, tvs, etc. to both low and high-end markets meaning that at least one of their products will, appeal to one person or the other.

Samsung Electronics

Founded by Lee Byung-Chul in 1938

Based out of Seoul, South Korea

Overall, over 350,000 employees

Their Mission:

"Inspire the World, Create the Future."
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