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7 Eleven Japan Case Study

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Fritz Schnoeckel

on 24 February 2016

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Transcript of 7 Eleven Japan Case Study

through inventory
Increased costs

Increased transportation costs
Obsolete inventory

from 1 store in May 1974 to 12,573 stores in 2009
market-dominance strategy

Total Information System
integrated service digital network
graphic order terminals
scanner terminals

Easily anticipating on customers' demand
290 manufacturing plants and 293 distribution centers
Transportation by Transfleet Ltd.

Combined Delivery System
reducing delivery costs
A convenience store chain attempts to be responsive and provide customers with what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case?
Question 1
What has Seven-Eleven done in its choice of facility location, inventory management, transportation, and information infrastructure to develop capabilities that support its supply chain strategy in Japan?
Question 3
7 Eleven Japan Case Study
by Thomas Udovicic, Yannick van Leent & Fritz Schnoeckel
Question 2
Seven-Eleven’s supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice?
Question 4
Seven-Eleven does not allow direct store delivery in Japan but has all products flow through its distribution center. What benefit does Seven-Eleven derive from this policy? When is direct store delivery more appropriate?
Question 5
What do you think about the 7dream concept for Seven-Eleven Japan?
From a supply chain perspective, is it likely to be more successful in Japan or the United States? Why?

exploit existing seven-eleven distribution system
92% of Japanese prefer pickup

Picking up beneficial for 7/11
7dream concept more succesfull in Japan
Full transcript