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Transcript of Brand Storytelling
Goals & Objectives WHO ANALYZE PARTICIPATION CREATE CONTENT SHARE & PARTICIPATE WHAT WHY WHEN WHERE Target Audience | Segmentation Inform | Persuade | Entertain Industry News | Product/Service | Customer Service Daily | Weekly | Monthly | Quarterly | Annually Traditional vs. New Media Channels Blog > Video > Infographic > Case Study > Article > Social Media Post > Surveys > Q&A > Podcasts > Interiew > Whiteboard Animation > Animation > Game PLAN CREATE SHARE
PARTICIPATE ANALYZE BRAND Consumption Metrics Sharing Metrics Lead Metrics Sales Metrics COMPELLING STORIES
PEOPLE TO... FEEL THINK ACT BEHAVE by Bahati Banks STORYTELLING 19th & 20th Centuries 20th Century 20th & 21st Centuries 21st Century PAGE VIEWS > VIDEO VIEWS > DOWNLOADS LIKES > SHARES > TWEETS > EMAIL FORWARDS SUBSCRIPTIONS > FORM COMPLETION > CONVERSION RATE ONLINE AND OFFLINE SALES