Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Brand Storytelling

Steps to Creating Compelling Content
by

Bahati Banks

on 8 May 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Brand Storytelling

PLAN STRATEGY
Goals & Objectives WHO ANALYZE PARTICIPATION CREATE CONTENT SHARE & PARTICIPATE WHAT WHY WHEN WHERE Target Audience | Segmentation Inform | Persuade | Entertain Industry News | Product/Service | Customer Service Daily | Weekly | Monthly | Quarterly | Annually Traditional vs. New Media Channels Blog > Video > Infographic > Case Study > Article > Social Media Post > Surveys > Q&A > Podcasts > Interiew > Whiteboard Animation > Animation > Game PLAN CREATE SHARE
&
PARTICIPATE ANALYZE BRAND Consumption Metrics Sharing Metrics Lead Metrics Sales Metrics COMPELLING STORIES
INFLUENCE
PEOPLE TO... FEEL THINK ACT BEHAVE by Bahati Banks STORYTELLING 19th & 20th Centuries 20th Century 20th & 21st Centuries 21st Century PAGE VIEWS > VIDEO VIEWS > DOWNLOADS LIKES > SHARES > TWEETS > EMAIL FORWARDS SUBSCRIPTIONS > FORM COMPLETION > CONVERSION RATE ONLINE AND OFFLINE SALES
Full transcript