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Macy's Marketing Presentation

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LeAndria Nolton

on 25 April 2013

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Transcript of Macy's Marketing Presentation

Macy's LeAndria Nolton History Marketing Mix Corporate Vision Marketing Mix Marketing Mix Marketing Mix SWOT Analysis Started off as a fancy dry goods store in NY in 1858
R.H. Macy & Co. Founded by Rowland Hussey Macy
By 1877, R.H. Macy & Co. had become a large department store
Started expanding and acquiring stores in 1922
Federated Department Stores, Inc. (now known as Macy’s, Inc.) acquired R.H. Macy & Co. in 1994 Product Macy's Inc is a premier national omnichannel retailer with iconic brands that each operate outstanding stores and dynamic online sites. Both Macy's and Bloomingdale's are known worldwide, and each has its own unique identity and customer focus. Affordable goods
Constant sales, coupons, and specials
Loyalty programs (additional savings) 800 stores across the nation
macys.com E-commerce
Fulfillment centers
International Shipping (over 100 countries) Television ads
Radio ads
Magazine ads
Store catalogs/mailers
Social/Mobile Network integration Strengths Provides a wide array of apparel for men women and children
Provides goods for the home
Provides beauty, hair, fragrances and cosmetic products for men and women
Personal Stylists/Shoppers Price Place Promotion Loyal customers
Supply Chain
Strong retail presence
Private Labels
Environmentally conscious/charitable Weaknesses No global retail stores
Regional stores
Seasonal nature of business Opportunities Global Expansion
Stronger e-commerce
More private labels
Product Extension Threats Competition
Declines in economy Advertisements
Full transcript