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Macy's Marketing Presentation
Transcript of Macy's Marketing Presentation
R.H. Macy & Co. Founded by Rowland Hussey Macy
By 1877, R.H. Macy & Co. had become a large department store
Started expanding and acquiring stores in 1922
Federated Department Stores, Inc. (now known as Macy’s, Inc.) acquired R.H. Macy & Co. in 1994 Product Macy's Inc is a premier national omnichannel retailer with iconic brands that each operate outstanding stores and dynamic online sites. Both Macy's and Bloomingdale's are known worldwide, and each has its own unique identity and customer focus. Affordable goods
Constant sales, coupons, and specials
Loyalty programs (additional savings) 800 stores across the nation
International Shipping (over 100 countries) Television ads
Social/Mobile Network integration Strengths Provides a wide array of apparel for men women and children
Provides goods for the home
Provides beauty, hair, fragrances and cosmetic products for men and women
Personal Stylists/Shoppers Price Place Promotion Loyal customers
Strong retail presence
Environmentally conscious/charitable Weaknesses No global retail stores
Seasonal nature of business Opportunities Global Expansion
More private labels
Product Extension Threats Competition
Declines in economy Advertisements