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Apple Inc. (History, Background, Leadership)

History, Background, and Leadership

Maxwell Camarata

on 14 September 2011

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Transcript of Apple Inc. (History, Background, Leadership)

1976 1977 1978 1979
1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 April 1st
Apple Computers was founded by
Steve Jobs
Steve Wozniak
Ronald Wayne Wayne created the
company's first logo April 12th Wayne resigns
from Apple in fear
of the company
becoming too much
of a financial risk July The Apple I
went on sale
for $666.66 January Multi-millionare, Mike Markkula
invests $92,000 in Apple Apple Computers is incorporated The company hires their
first ad agency

Ron Janov designs
the new logo

Mike Scott becomes
the company's first
president June Apple II went on sale The PARC operating system
was the first OS for the
public market, but it was
commercially unsuccessful

Apple and Xerox sign an
agreement that allows Xerox
to invest one million dollars
in Apple stocks Jef Raskin begins working
on a project that is
code-named 'Macintosh' after
Raskin's favorite type
of apples, McIntosh Apple goes public Jobs Takes over the
Macintosh project February Steve Wozniak is injured
when his plane crashes Michael Scott resigns as
president of Apple and
is succeeded by
Mike Markkula

Steve Jobs becomes
new chairman July Apple becomes the
fastest growing
company in history

John Sculley becomes
Apple's president
and Chief Executive Officer Steve Wozniak decides
to leave Apple Computer, Inc.

Tension between Jobs and
Sculley arise as Apple starts
losing money

Jobs officially resigns from Apple
and reveals his plans to found a
new company to the Apple

Apple sues Steve Jobs when he tries
to hire Apple employees to
his new company

John Sculley signs a contract
with Microsoft that would eventually
change the computer industry forever
and make Microsoft the greatest
competition for Apple NeXT, Inc. is founded
by Steve Jobs

Apple drops the suit against Jobs
when he aggrees to not hire
Apple employees for six months
and not to build competitive
computers to Apple's computers Apple's 10th Anniversary
The Mac SE and
the Mac II
are introduced

Ross Perot invests
$20 million in NeXT Michael Spindler replaces
Sculley as CEO

Sculley remains chairman,
but resigns from Apple
and becomes chairman and
CEO of Spectrum

Apple releases the
first PDA (Newton MessagePad),
but it sales were unsuccessful Apple releases its first
Power Macintosh deskstop
computers and starts
licensing the MacOS Apple's 20th Anniversary

Apple Computer Inc.
takes over NeXT
Computer, Inc. for
$430 million

Jobs returns to
Apple due to the
NeXT deal Steve Jobs announces
an alliance between Apple and

Microsoft invests $150 million
in Apple stocks. In return,
Apple includes Microsoft's
Internet Explorer browser to
every copy of the MacOS

Jobs becomes iCEO

The Power Macintosh G3
and The Apple Store are

Apple officially returns
to profitability with Steve
Jobs' announcement of
$47 million profit
in the first quarter HISTORY For two decades, Apple Computers Inc.was predominately a manufacturer of personal computers.

Steve Jobs was ousted of the company
in 1985 and returned to become CEO in
1996 after his company NeXT was bought
by apple.

Today, Apple has established itself as leader in consumer electronics in dropping the word “computer” from its name.

The latest success has been with
the ever familiar iphone, ipod
touch, and ipad.They are the
largest technology firm in the
world with annual revenues more
than $60 billion.
In 2001 apple announced a line of apple retail stores. The purpose was to try to respond to poor marketing of apple products.

In 2003 the itunes store was launched and was soon
available for windows users after its 2 million
downloads in 16 days.

Apple announced the iphone 3g in 2009 continuing
to expand markets to Verizon in 2011

In 2010 Apple’s stock market value overtook and
surpassed Windows in the 3rd quarter. It was the first time in 20 years that Microsoft profits have been lower than apple.

Apple continues to grow to expanding markets and continues to advance in technology, restructuring their products to become smaller, more portable, and faster Background Steve Jobs

former CEO of Apple Inc. Leaders Tim Cook

CEO of Apple Inc. (as of August 24, 2011)
has been in charge of the company's day to day operations while Jobs has been fighting cancer
Full transcript