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Analyzing Ads and Propaganda

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by

Maureen (:

on 11 May 2016

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Transcript of Analyzing Ads and Propaganda

for BOYD Auto body & Glass

Testimonial
Card Stacking
Billboard Advertisements
Analyzing
Advertisements

Bus
Advertisements
For Langara College
Technique(s) used:
Glittering Generality
Video Advertisements
for Coca Cola Australia
Technique(s) Used:
Transfer
Other features:
Humor
Colourful
Set in a happy environment (blue skies and palm trees)
fine print at end of ad
Other Features:
Attracts with bright colour
Monochromatic
Putting an ad on a bus lets a wider range of people see it, although they can choose to ignore the ad/ the bus may pass too fast
Text Message Advertisements
Techniques Used:
Card Stacking
Newspaper Advertisement
Exigency
Card Stacking
Uses only bright red
Mainly targets buyers
Uses numbers to persuade buyers
Has fine print at bottom
No proof that the statements weren't exaggerated
Just because they were happy with service doesn't mean the service will satisfy all
Is it effective??
"Get your all new 2015 Chevrolet Cruze today! Starting at only 25,000 the Chevrolet Cruze has maximum fuel efficiency and the latest technology! Hurry now, the spring sale ends May 30, 1999"
Assignment
Says "College of Higher Learning"
Radio Advertisement
Other Features:
Features:
Statement about experience with BOYD
BOYD logo
Full transcript