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Tex-Mex Express

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by

Farley Fitzgerald

on 23 January 2011

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Transcript of Tex-Mex Express

Tex-Mex Express Mission Statement Tex-Mex Express is Elon University's original mobile restaurant.
Look for us all over the Elon campus for the best in innovative and healthy cuisine and value- after hours!
Making great, uncomplicated food the way you like it. Inspiration Marketing Strategy Current Marketing Situation •National trends in late night dining
•The frequency of people eating out
•Popularity of late night food with college students
•Current local late night food options
•Presence of restaurants on wheels SWOT Analysis Strengths Weaknesses Opportunities Threats Catering
Teaming up with other organizations
Social Networking Action Programs Who we are Two months before opening The week of opening The night of opening First 3 months of operation 6 months after opening
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