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QUINO NATURE BURGER

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by

Şeyma Üçkardeş

on 5 May 2015

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Transcript of QUINO NATURE BURGER

QUINO NATURE BURGER
MISSION

Gluten-free organic hamburger with quinoa product industry keeps in the forefront of human health, quality and taste. Also as a company that provides customer satisfaction is continually grow and prosper. Also attract attention to the celiac disease and to make them happy. So both people with celiac disease and healthy people will want to buy this product.

QUINO NATURE BURGER
VISION

Followed closely by innovation and change are occurring in the world capable of responding to our customers' expectations, healthy, delicious, and produced under hygienic conditions to produce natural quinoa burgers

The most important factor behind buying more gluten-free food products is that consumers consider them healthier than conventional products.



Other important factors are growing retail presence and continual improvements in new gluten-free products development.

TARGET
SWOT ANALYSES

STRENGHTS
 Our product will be first in Turkey and global markets. No other company produces gluten-free organic hamburger with quinoa.
 Our product will be completely natural without any addition agent.

WEAKNESSES
 Free gluten products don’t stay fresh as long as wheat based pastries.
 Price will be more expensive so far as guinoa hamburger

OPPORTUNITIES
 Awareness of celiac disease is growing.
 Gluten- free food market will grow rapidly
 Consumers without celiac are choosing gluten-free diets as a part of their life.

THREATS
 The only treatment for celiac disease is a strict, Lifelong gluten-free diet. Eating gluten no matter how small amount, can damage the intestine.
 A slump in the economy can cause increase of the hamburger price.
 Cost of production will be high owing to price of quinoa.

PRODUCT


Our customers also think that eating meat and its derivatives, the content of organic tomatoes, cheese, cucumber, will generate sandwiches made with fresh vegetables such as lettuce.Our product is "gluten-free hamburger with quinoa".


Innovative menu will be created,
• Hamburgers proportional drinks will be created,
• Easy and fast moving consumer will be provided,
• Vegetarian products,

PRICE



All materials and organic producers in terms of cost to be used in the production of hamburgers will undoubtedly create burdens for both consumers. People with the high price of health care, the quality of the burgers will be directly proportional to the increase in our social responsibility projects. That will be the price of the height difference can be compared to other business sectors. Prices are high will not prevent our customers prefer us. The menu is healthy, hearty feature bears Besides being delicious. Customers are not charged until they receive quality services. This will increase customer satisfaction.

LOCATION – DISTRIBUTION


Distribution phase of creativity in marketing is restricted hash, usually containing elements of necessity. No matter how excellent product if you have difficulty finding products that consumers will start to look for alternatives to give up to buy the product. Increased customer satisfaction and accessible feature of the product should be sold to maintain the satisfaction.




For business hygienic, pleasant, appealing to the target audience should be the decoration. Our goal is customer reliability can improve the appropriate decoration. Our goal is that organic foods for a healthier life, modern-style décor rather than traditional motifs used.

PRODUCT



Our customers also think that eating meat and its derivatives, the content of organic tomatoes, cheese, cucumber, will generate sandwiches made with fresh vegetables such as lettuce.Our product is "gluten-free hamburger with quinoa".


Innovative menu will be created,
• Hamburgers proportional drinks will be created,
• Easy and fast moving consumer will be provided,
• Vegetarian products,

PROMOTION

We plan to advertise in meetings of association about celiac disease and in magazines related to medicine and health and resend to some restaurants for promotional products.


• Advertising
• Social Media Campaigns
• Social Responsibility Projects
• Mobile application
s
WHERE ARE MARKET OUR PRODUCT?
South America
New Zeland
Bolıvia
Peru
Full transcript