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Murilo - The Superfriend!

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by

Murilo Sobreiro

on 22 November 2013

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Transcript of Murilo - The Superfriend!

Generous
Target Audience
Age: Between 18 and 26 years old

Location: Berea - OH

Gender: Both male and female

Income level: Jacket express (minimum)

Occupation: Student

Lifestyle/personallity: No specific, just
friendly.
Core Brand Values
Honesty

Reliability

Respect

Companionship

Humbleness
Brand Mantra
Positioning map
Mental Map
Brand Function: Friendship

Descriptive modifier: Long lasting

Emotional modifier: Authentic
PODs
POPs
Sense of humor

Charming accent

International experiences

Culture Sharing

4 Spoken languages
Talk

Walk

Eat

Sleep

Study
Nice
Silly
Smart
Patient
Helpful
Friendly
Positive
Spontaneous
Active
Outgoing
Brand Building Pyramid
Secondary Brand Association
Thank
you!

x: interesting
y: outgoing
friendship
at least 5 years
fun and
relaxing situations
organic, high quality product
excitement and fun
great moments to remember
Full transcript