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Creative Visual Design

Some effective visual design elements

Shaun Perry

on 17 May 2011

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Transcript of Creative Visual Design

Creative Design Most people think in pictures A picture is worth
a thousand words Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in what oredr the ltteers in a word are, the olny iprmoetnt tihng is that the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can still raed it wouthit porbelm. This is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the word as a wlohe. Amzanig huh? Proximity



Contrast Contrast
make different things different
brings out dominant elements
mutes lesser elements
creates dynamism Repetition
repeat design throughout
creates unity Alignment
creates a visual flow
visually connects elements Proximity
groups related elements
separates unrelated ones Textual Representation A curved line with
every point equal distance
from the center 60,000x Faster http://www.educause.edu/ELI/
VisualLiteracyinHigherEducatio/156771 Elements of Worst Album Covers of 2010 so when I hear Kings of Leon..I think "Chillax'n" guilty of using comic sans this is the same band that told the producers of Glee
that he could take his request to use their music
and shove it... Adam Lambert’s cover not just recently stirred the media and fans but now people in the indu$try are starting to take notice. This is because the album cover might affect sales! Why is that you ask? Because: analyst claimed that the album cover might be “embarrassing” to take the CD out from the shelves and “more embarrassment” could happen once you are paying for it in the cash register. "Thank you to those who appreciate and understand that the album cover is deliberately campy. It's an homage to the past. It IS ridiculous,For those that don't get it: oh well... Glad to have gotten your attention. androgyny. Rock n Roll." new image previous image Studies have shown that poorly designed cover art will effect book, CD and game sales. poor sales hit game Your job brainstorm..what makes your artist "unique"?
reinvent your artist's image to be more marketable
determine a colour scheme, images, fonts and theme
create a cd cover using InDesign that will fit your case Design Stages:
research your artist/make notes
gather and/or generate graphics (must be 4 mbit)
determine fonts/typefaces
measure your cd case
create cover file in InDesign (2 files: front and back)
use grids&guides to establish folds
generate design elements/layout
place graphics (starting with your dominate element)
add text (focus on layering and depth)
print proof to double check fit/layout
edit/make changes
export as .pdf and email
insert colour cover in case, submit with rubric AWE 3MI: Focus on creativity and layering for depth IDP4UY: Focus on professional touches and precision "The original box art makes the game seem like it resembles Dawn of Discovery for the Wii. I like the US box art, personally, as it has that old-school-ish "early 00s" medieval style box art that was prevalent on many underrated PC strategy games." -ubergizmo.com elements of Creative design elements of creative design Most people think in pictures a picture is worth a 1000 words Graphic Representation did you notice how the ears of the cat line up with the top of the tower? So what does this all
have to do with us? I'm glad you asked notice anything? Mark Lorenz over at Monolith.com writes: "...if the album cover is any indication, the album comes with a unicorn you can ride on and glitter you can sprinkle from the roof-tops. Also, it looks like they were going for a David Bowie had sex with a photoshop retoucher vibe, who then had sex with the cover of a Poison album." so let's look at a case study worst album covers of the 1970s for fun..let's look at http://www.coverbrowser.com/covers/worst-album-covers this is commercial design... http://www.comicsanscriminal.com/
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