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Final Project - MOVIES

Cascadia Community College//CMST203

Media Team One

on 20 March 2013

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Transcript of Final Project - MOVIES

team one Contemporary Media Effects Theories AGENDA-SETTING The agenda-setting theory embodies “the idea that when the mass media focus their attention on particular events or issues, they determine – that is, set the agenda for – the major topics of discussion for individuals and society…Mass media do not so much tell us what to think as what to think about it” (Campbell, Martin & Fabos, 2013, pg. 464).

So, movies present the source for our latest topics of conversation and provide our understanding of local and global issues. Ethnicity Stereotyping is a major ethnic issue that has occured in the movie industry over the years Kayla Definition: Stereotyping is defined as something agreeing with a pattern or an idea that many people think about a group or thing that is either untrue or partially true” Source: Oliver, M. B., Banjo, O., & Kim, J. (January 01, 2003). JUDGING A MOVIE BY ITS COVER: A CONTENT ANALYSIS OF SEXUAL PORTRAYALS ON VIDEO RENTAL JACKETS. Sexuality & Culture, 7, Observations Jordan Peterson -Agenda Setting is all about how people view the information that is presented -People can learn about the immediate world around them through personal experiences and observations. -For example I’ve never been to Las Vegas but from watching the movie “The Hangover” it looks to be a pretty fun and crazy city. -The media theory agenda setting plays more of a roll in what people see, learn, and think about the type of information that they see in movies. http://www.google.com/search?client=safari&rls=en&q=vegas&oe=UTF-8&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=DG4-UbbFNpH_qAG6hYG4Dg&biw=1280&bih=614&sei=Dm4-UdWeJu_iyAH9tIHACQ#imgrc=u6CgQCsFNSwEyM%3A%3Bv3Kp8u_QSJawxM%3Bhttp%253A%252F%252Fupload.wikimedia.org%252Fwikipedia%252Fcommons%252Fe%252Fe7%252FLas_Vegas_89.jpg%3Bhttp%253A%252F%252Fcommons.wikimedia.org%252Fwiki%252FFile%253ALas_Vegas_89.jpg%3B3888%3B2592 Business Jordan Peterson -The Movie indusrty is a money driven buisiness -So in this case they will do whatever it takes to make money -The Movie industry does simply not care about the ethnicity issues it has created as long as money is coming in -. “With 80 to 90 percent of newly released movies failing to make money at the domestic box office, studios need a couple of major hits each year to offset losses on other films” (Campbell 209) -As you can see they clearly need every penny they can get Thesis Theme Two Gender and Ethnicity Theme One System and Process theme 1 theme 2 theme 3 Theme Three Global Media Gender -Agenda-setting portrays themes and roles for both men and women. Since the 1920's, it is believed that media "creates pictures in our heads". (Campbell 2013, p.464) Who is behind the screen? "Majority of Hollywood films are bankrolled, written and directed by white men." (Somers, 2013) Agenda-setting Effects on Gender Agenda-setting research has shown that the more movies that focus on certain aspects of gender, the more the audience attaches to them.
-This contemporary theory proves that movies portraying women's beauty and mens power are some of the top qualities in life.
-"Gender differences are culturally prescribed roles and behaviors between males and females." (Berger 2010, p.221)
-Society guides and pressures males and females into divergent paths. Specifically, movies throughout decades have a large impact on these paths. - Most of Hollywood's movies are from mens viewpoints since the industry is lacking females.
- Men directors can still create entertaining and creative movies on the opposite sex but they aren't always accurate.
-This issue creates movies that give out a skewed view of society based off of what producers know.
-While there are effects on men’s gender roles, the fact that women have to live up to this ideal image is a serious problem in our society. http://www.imdb.com/list/lW3cfyiwP3A/ http://www.imdb.com/list/lW3cfyiwP3A/ www.ign.com en.wikipedia.org "Copyright" Laws Being students at Cascadia Community College, our group realizes the importance of "copyright" laws. "Cascadia expects academic honesty and integrity from all students."(2013) Cascadia's expectations on honesty are:

•Submitting work that reflects original thoughts and ideas
•Clearly citing other people’s work when using it to inform your own
•Seeking permission to use other people’s creative work
•Fully contributing to group work and projects References Cascadia community college; academic honesty. (2013). Retrieved from http://www.cascadia.edu/academic_resources/academic_policies.aspx Berger, K. (2010). Invitation to the life span. New York, NY: Worth Publishers. Campbell, R., Martin, C.R., & Fabos, B. (2013). Media and culture: An introduction to mass communication. Boston: Bedford/St. Martin’s. Media Scholar Bio Dusty Somers, Seattle Film Critic Location: Seattle, Wash
Occupation: Film Critic
Age: 25 - Graduated University of Oklahoma with a degree in Journalism & Film and Video Studies
- Worked as a film critic for several daily newspapers
- Now works as a freelancer — reviewing mostly Blu-ray and DVD releases
- Writes somewhere between two and four reviews a week
- Member of the Online Film Critics Society
- Website: http://www.dustysomers.com/ & http://blogcritics.org/writers/dusty-somers/ Ashley The Shared Wonder of Film TED Talk by Beeban Kidron Movies influence our understanding of events or issues, such as gender, ethnicity, and the global issue of violence. This is based on how the movies are presented, their process and system. Oftentimes, movies present the source for our latest topics of conversation and provide our understanding of local and global issues. In short, movies tell us what to think about. Through implicit and unspoken agendas, movies have influenced our American culture’s understanding of events and issues based on how the movies are made and experienced. “Cinema is arguably the 20th century’s most influential art form...Indeed, it is hard to find a subject that film has yet to tackle” (Kidron, 2012). the power of film experiencing movies how they're made “Dating back to the late 1800s, films have had a substantial social and cultural impact on society. Blockbuster movies...represent what Hollywood has become – America’s storyteller" (Campbell, Martin & Fabos, 2012, p. 187). “For the first time in human history, children are hearing most of the stories, most of the time, not from their parents or school or churches or neighbors, but from a handful of global conglomerates that have something to sell. It is impossible to overestimate the radical effect that this has on the way our children grow up, the way we live, and the way we conduct our affairs” (Gerbner, 1994). Kayla We see that movies are full of agendas that are shaping & influencing our perspectives & conversations. AND SO... Ashley & Kayla Kayla Ashley Theater attendance has been at a steady 1 billion movie tickets purchased a year since 1996 (Campbell, Martin & Fabos, 2013, p. 209). Box
office revenue reached $10.2 billion in the US in 2011 (MPAA, 2011, pg. 2).
We Americans love our movies! http://farm6.staticflickr.com/5008/5199515331_52795c7917_b.jpg When people experience movies, they affect their understanding of events and issues. http://stonehillblogs.org/sustainability/wp-content/uploads/2012/04/an_inconvenient_truth_by_al_gore.jpg http://www.impawards.com/2012/posters/lorax_ver4.jpg 2006 2009 2012 the issue of environmentalism has become a popular topic of conversation in recent years largely due to the popularity of blockbuster movies. for example... http://ia.media-imdb.com/images/M/MV5BMTYwOTEwNjAzMl5BMl5BanBnXkFtZTcwODc5MTUwMw@@._V1_SY317_CR0,0,214,317_.jpg Kayla & Ashley "Movies are the primary touchstone for a lot of people in American culture (and beyond), despite inroads made by various forms of Web media and the growing critical regard for television. They shape our perceptions about things we may not be familiar with and they act as points of common interest for people to build relationships on." - Dusty Somers Media Scholar Perspective http://kaispace.files.wordpress.com/2010/12/collage.jpg Kayla & Ashley "If we’re talking about the agenda of the majority of Hollywood product, it’s pretty simple: to make money." - Dusty Somers “During the last decade we have seen a vast integration of global media, now dominated by the culture of the Hollywood blockbuster, we are increasingly offered a diet in which sensation, not story, is king” (Kidron, 2012). Media Scholar Perspective "Historical events are notoriously misrepresented in movies... This year’s Best Picture winner, Argo, stretches the truth frequently, most egregiously in its climactic chase sequence where Ben Affleck’s character charms Iranian soldiers with storyboards from a fake movie, and the hostages barely escape as the plane takes off just in time. It makes for a great ending, but nothing remotely like this ever happened." "More troubling, and a lot murkier, is the way movies affect perceptions of issues, ideas and the big picture of history. Looking at Argo again, one sees a whole-hearted affirmation of the CIA’s rescue (and more implicitly, its policies) without ever turning a critical eye on the CIA’s involvement in creating the politically charged environment in Iran over the previous 30 years." http://argothemovie.warnerbros.com/assets/img/_downloads/ipad/01_argo_ipad.jpg http://www.wired.com/images_blogs/underwire/2012/10/argo-5shot_660.jpg How movies are made promotes the film's agenda. - Dusty Somers - Dusty Somers Kayla & Ashley “Violent programs travel well on the global market. Since there are only a few buyers of television programs [or movies], American producers can’t break even on the domestic market, so they are forced onto the world market to make a profit. When you are forced onto the world market you are looking for a formula that will travel well, that needs no translation, and speaks action in any language." - George Gerbner (1994) http://www.10puntos.com/wp-content/uploads/2013/01/duro-de-matar.jpg Different movies target different audiences. Often, directors & writers promote a common message but tailor to fit their audience. We see this specifically in children’s movies. “A staple of liberal films aimed at kids is a simple message: Animals good, people bad. And the humans in this film [Finding Nemo] – from the scuba divers who capture a defenseless clown fish to a bratty little girl who wants it for her pet – are largely portrayed as completely disinterested in the plight of less evolved creatures” (Bond, 2011). http://www.hollywoodreporter.com/gallery/political-agendas-childrens-movies-you-268391#2 agendas target audiences http://sphotos-b.xx.fbcdn.net/hphotos-prn1/542929_337998502924829_614055574_n.jpg http://www.ciklum.com/upload/ciklum/s1/images/events/New%20Folder/bourne_identity__the_05.jpg http://4.bp.blogspot.com/_wYwpx1RanRs/TCwGXkyPQ9I/AAAAAAAAAGE/vlL1IyCQE10/s1600/the+Expendables.jpg Ashley Kayla http://images2.fanpop.com/images/photos/5000000/Fast-Furious-the-fast-and-the-furious-movies-5012351-1600-1200.jpg the way the story is told promotes the film's agenda fiction nonfiction & Casting plays a predominant role in selling the agenda of a movie. Take Promised Land for example – it’s environmentalist agenda is supported by an all-star cast of Matt Damon, Hal Holbrook & John Krasinski. Michael Moore uses emotionally manipulative filmmaking to promote his liberal agenda. for example... Using several interviews, he manipulates his audience by setting up a backstory and changing his demeanor with each person he questions.

Using emotionally charged montages, powerful music, and various editing techniques, he enforces his agenda to the audience. "It's a very difficult trick to try and pull off - asking people to laugh and feel a sense of tragedy and sadness within the same film" (Collins, 2002) for example... In the 2012 film Promised Land, it tackles the issues of fracking and environmentalism in the form of a story. Fiction stories often help sell an agenda. http://cdn01.cdn.justjared.com/wp-content/uploads/2012/12/damon-krasinski/matt-damon-john-krasinski-promised-land-new-york-premiere-33.JPG http://www.imdb.com/title/tt2091473/ http://upload.wikimedia.org/wikipedia/en/thumb/e/e7/Bowling_for_columbine.jpg/220px-Bowling_for_columbine.jpg http://www.reverseshot.com/files/images/pre-issue22/bowling3.preview.jpg Kayla & Ashley Popular Global Events in Media Iraq War
Global Warming Global Connection Famous historical events have often been reenacted on many screens. These events can come off differently as different directors focus on different parts of a particular event. One that is very popular is the Iraq War. This is not because we are still experiencing it and sending U.S. troops over there but more due to the fact that there are many conflicting views on the matter. Agenda Setting's Influence These conflicting views can be hard to produce because they show matters that a large portion of the population may not agree with. Independent films have more free reign on portraying these views allowing other people to have different options to view the matter. Either to help spread the word or help someone further educate themselves. Dusty Somers Mr. Somers agrees with our media theory: agenda setting in that media can impact society’s view on a subject matter. “…[I]t’s clear that movies can have a profound impact on society’s conceptions about the world. … just ask anyone who thinks that Pocahontas and John Smith were romantically linked…” He goes on to explain that as a society we are so linked to media that in actuality a lot of what we see isn’t actually what happened. Thus leading to a deeper false idea of what actually happened. Learn Actively Think Critically, Creatively, and Reflectively Communicate with Clarity and Originality Impact in Diverse and Complex Environments Learning Outcomes Coming from different backgrounds looking into this media theory came from some personal and gathered experience. Outside the U.S. walls the culture really shapes the society’s views and perspectives on different issues. For instance a film shown in Iraq on the war may focus on something entirely different than what the U.S. would focus on. Societal perspective on issues tries to make its way onto the big screen but even then such historical events and issues come with even more amounts of varying perspectives. World views come with different consequences. For example Pussy Riot in Russia was arrested for covering various ways of Russian culture and some political views (Depauw). Russia taking this as a personal hit decided to take matters into their own hands, arresting them for insulting the country. To this day there are people protesting, screaming for their release. It just goes to show that while some of us here, who view this as a freedom of speech issue, don’t realize that we benefit being in a country that allows such freedom. In order to really understand a topic such as media violence it takes a lot of different gathered viewpoints to create an agreed perspective on the matter at hand. For us media violence has some influence on society’s viewpoint but for the most part people within the U.S. are given the right to formulate their own opinions. As for the rest of the world the perspective of any political and/or historical topic is majorly influenced by the mass media. Much like the previously explored Pussy Riot band’s arrest, it brought forward a global issue. One that reflects many feminist views trying to fight against the stereotyped women ideal as someone who takes care of home duties as well as bearing children. This preconceived idea is something that many in Russia, especially women, felt the need (and finally the right) to speak out agreeing to Pussy Riot’s actions. Unfortunately this is turned down with the media and how it is controlled politically and economically outside the U.S. Many students at Cascadia come from very complex backgrounds making this learning objective a very important one. One that Cascadia should never get rid of as it is what makes Cascadia a successful campus.
Exploring media violence in relating to how it is influenced by media brought forth different background ideas that may be shaped around exposure to the matter. For example when Septemer 11th occurred many different reactions arose bringing our whole country to a shock, one that caused many to experience grief, stress, and pain. Others were left confused, worried, and scared. The quick changes our country faced caused many to express themselves through the media.
Many films have been released regarding the matter one recently being the more love story Remember Me. While it’s not one that was a huge hit, the subject matter around September 11th left some questioning if it was too early to address in a film around love, if it was something that should rather be left alone. Yet at the same time using the matter for an army based film would be more accepted. These different allowances just goes to show how conflicting subject matters can be in how and when they are presented. Tanya Morris Tanya Morris Tanya Morris Tanya Morris Shauntelle Sanchez Shauntelle Sanchez Shauntelle Sanchez Shauntelle Sanchez Shauntelle Sanchez Media Scholar Perspective Media Scholar Perspective Gerbner, George. (1994). Reclaiming our cultural mythology: television's global marketing strategy creates a damaging and alienated window on the world. Context Institute. Retrieved on March 16, 2013. Retrieved from http://www.context.org/iclib/ic38/gerbner/ Kidron, Beeban. (2012, May). ‘The shared wonder of film.” [TED]. Retrieved from http://www.ted.com/talks/beeban_kidron_the_shared_wonder_of_film.html Theatrical market statistics 2011. (2011) Motion Picture Association of America. Retrieved on February 15, 2013. Retrieved from http://www.mpaa.org/Resources/5bec4ac9-a95e-443b-987b-bff6fb5455a9.pdf. Bond, Paul. (2011, December 1). 11 Children’s Movies With Political Agendas? You Betcha, Say Conservatives. The Hollywood Reporter. Retrieved on March 18th, 2013. Retrieved from http://www.hollywoodreporter.com/gallery/political-agendas-childrens-movies-you-268391#2. Collins, Andrew. (2002, November 11). Michael Moore. The Guardian. Retrieved on March 17, 2013. Retrieved from http://www.guardian.co.uk/film/2002/nov/11/usforeignpolicy.guardianinterviewsatbfisouthbank Interviewed: March 7, 2013 "Gender and ethnicity are two exceptionally problematic areas when it comes to mainstream Hollywood film. While there are notable exceptions of course, the majority of Hollywood films are bankrolled, written and directed by white men. Often, this simply results in another sin of omission — because of the lack of female and non-white voices, the majority of Hollywood product reflects a homogenous viewpoint. This doesn’t mean that a writer or director can’t create compelling, authentic art about the opposite sex or another race, but most people write what they know, and the lack of diverse voices can give moviegoers a skewed perception of society." - Dusty Somers Kayla There’s the problem of outright sexism and racism in movies — generally more subtle than domestic dramas of yesteryear and awful ethnic characterizations like Mickey Rooney in Breakfast at Tiffany’s, but there nonetheless. - Dusty Somers There are a number of brilliant women in the past and present who have made important films (Agnes Varda, Elaine May, Kelly Reichardt, Lynne Ramsay, Claire Denis, Maya Deren and many more), but most or all of these are outside of the scope of the average moviegoer’s knowledge base. The same goes for ethnicity, where a whole host of world cinema can offer broadening perspectives on different cultures and races to more adventurous viewers. The fact is though, most people will never see these types of movies. - Dusty Somers Kayla Despite the great advances women have made in society and in film, popular culture is still pervaded by casual misogyny. One has to look no further than the recent Oscars telecast to see it, where one of the kings of fratboy humor, Seth MacFarlane, told plenty of degrading (if not particularly offensive, due to their utter lameness) jokes about women. One of the most telling was his characterization of Zero Dark Thirty, a movie about a fiercely independent, driven and accomplished woman directed by a woman (Kathryn Bigelow, the only female best director winner), as a film about how women can’t let go of anything. It’s a groaner, but its patronization of half the population is indicative of a common attitude in the people that make movies and the people that watch them. - Dusty Somers Kayla fin. Ashley McCuen, Jordan Peterson, Kayla Roberts, Shauntelle Sanchez, and Tanya Morris MOVIES Group Summary As a team, we all enjoyed and learned a lot from this final project. It was fascinating to study different movies and their agendas and to see the affect they have on American society. Dusty Somers was an excellence source. His input and perspective on agendas in movies were very insightful. CKR We value the opportunity to investigate news ways to solve social inequalities. Through various sources, we pulled together a concise yet cultured argument. Kayla & Ashley
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