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Richard R. Gesteland's Culture Characteristics

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Trine Frederiksen

on 3 February 2017

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Transcript of Richard R. Gesteland's Culture Characteristics

Richard R. Gesteland

The different divisions of the cultures:
-Deal focused & relationship focused cultures
-Formal & informal cultures
-Expressive & reserved cultures
Formal & informal cultures
Expressive & reserved cultures
Deal focused & relationship focused cultures
Deal focused
= The business deal is more important than building a personal relationship first, this exist e.g. in continents as Northern Europe, North America, Australia & New Zealand.
Richard R. Gesteland's Culture Characteristics
By: Anders, Sigurd & Trine 2.j
Relationship focused
= Prefer to do business with family, friends or other persons they know well.
Often very unwilling to do business with strangers, especially with foreign cultures.

Arab, Latin-American, African and some Asian (e.g. Japan) cultures are very relationship focused cultures.
Expressive cultures
= It is normal to speak loudly, and use a very widely body language, e.g. facial expression and gestures play an important role.
A conversation is embarrassing if there is a pause which last more than a couple of seconds. E.g. in South America, Middle America (e.g. Mexico) & Southern Europe this play a prominent role.
Reserved cultures
= Any form of eye contact is kept to a minimum, and you do not interrupt the person you talk to and you speak slowly and calmly.
E.g. in Asian & Denmark a reserved culture play a prominent role.
Formal cultures
= Typically hierarchical with a distinct demonstration of status and power.
In formal cultures, status is related to age, gender, and position in the organization. Family background and level of education also play an important role in the connection with a person's status. E.g. Asian (China, & Japan).
Informal cultures
= More importance is attached to equality, and there is less difference in status than in formal cultures, e.g. in organizations. People from informal cultures are often not aware of the importance of status and power in formal cultures, e.g. Northern Europe.
It can frequently cause barriers and misunderstandings in e.g. business meetings.
Richard R. Gesteland
Richard R. Gesteland is an American businessman with more than 30 years’ experience in doing business in more than 45 cultures, categorizes various cultures. Like Edward T. Hall he focuses very much on the connection between culture and communication.
Anne Skaarup Rasmussen, Cultural Theory:
Richard R. Gesteland's Culture Characteristics, published: 13/3-01, Systime:
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