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Crisis Management & Social Media

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by

Basile Marinelis

on 21 October 2013

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Transcript of Crisis Management & Social Media

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Topic
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“It takes 20 years to build a reputation and
five minutes to ruin it”

Warren Buffett
Crisis Management

&
Social Media
Fredrik Gustavsson Basile Marinelis David Huynh
Aim of Research
Develop a framework for social media context
Traditional Crisis Management
Avoiding the crisis


Preparing to manage the crisis


Recognizing the crisis


Containing the crisis


Resolving the crisis


Profiting from the crisis
Be transparent


Establish a social media team to monitor and scan the online environment constantly


Assess whether a crisis exists and gauge
the severity


Acknowledge and contain the crisis on the initial manifestation medium


Resolve quickly and seek to strengthen the relationships with stakeholders.
Agenda
Aim of Research
Traditional Framework
Updated Framework
How can you use this?
Traditional & contemporary Crisis Management
How to manage a social media crisis to prevent enduring consequences
Image
Questions
?
Hoppsan...
livsfarligt
!
Social Media Crisis Management
Update traditional models to prevent enduring consequences
Key Managerial Points:
Aim of Research:
Establish social media crisis teams
Rapid response
Respond via initial medium
Authenticity & transparency
Concluding Remarks
“It takes 20 years to build a reputation and
five minutes to ruin it"
Warren Buffett

“It takes 20 years to build a reputation and
five minutes
10 seconds
to ruin it"
Warren Buffett
Full transcript