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Copy of Understanding Information Architecture

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Soli Mosh

on 20 March 2013

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Transcript of Copy of Understanding Information Architecture

IA FIRST CAME THE PRE-DIGITAL INFLUENCES What architects do for buildings,
information architects do for ... websites software and
interactive services and
interactive services websites and
interactive services software which actually makes us even better at helping business ARCHITECTS OF UNDERSTANDING We help our users to understand where they are,
what they’ve found, what to expect, and what’s around.

We help our clients to understand what’s possible and tell their story. IN GSD&M UNDERSTANDING websites software and interactive services The organization, search, and navigation systems that help people to complete tasks, find what they need, and understand what they've found. "An architect doesn't build a building; he makes instructions for others to follow." RSW coined the term
"information architect" in 1976. Richard Saul Wurman To Resume the Tour, Click the Forward Arrow. To Pan Around, Drag & Drop the Canvas. FRAME OF REFERENCE BY ZOOMING IN AND ZOOMING OUT... websites software and
services IA EMPATHY
FOR THE USER How the PARTS relate to the WHOLE STRUCTURES RELATIONSHIPS CATEGORIES The structural design of information systems,
interactive services, and user experiences. IA MINDSET "In an era of cross-channel experiences and product-service systems, it makes less and less sense to design sitemaps and wireframes without also..." "…mapping the customer journey, modeling the system dynamics, and analyzing impacts upon business processes, incentives, and the org chart." We build bridges between: "Labyrinths and mazes are two distinct creatures. In the modern world, we are most familiar with the maze, an intricate and often confusing network of interconnecting pathways or tunnels designed to challenge the skills of all who enter. Mazes are multicursal. They offer a choice of paths, along with a disorienting mix of twists, turns, blind alleys, and dead ends. In a maze, it's hard to find your way and easy to become lost.

In contrast, a true labyrinth is unicursal. There is one well-defined path that leads into the center and back out again. The labyrinth is an ancient symbol with a 3,500 year history in religion and mythology in such diverse places as Egypt, Peru, Arizona, Iceland, India, and Sumatra. It combines the imagery of circle and spiral into a meandering but purposeful path, a reassuring metaphor for our journey through life." Peter Morville, Ambient Findability
“An architect doesn’t build a building;
he makes instructions for others to follow.”
Richard Saul Wurman who coined the term "information architect" in 1976 How much does it cost
when your users get lost? Information Architecture:
it's what comes first! Findability Precedes Usability In the Alphabet and on the Web
You Can't Use What You Can't Find "Words are a kind of information retrieval that can range over the total environment and experience at high speed. Words are complex systems of metaphors and symbols that translate experience into our uttered and outered senses. They are a technology of explicitness. By means of translation of immediate sense experience into vocal symbols the entire world can be evoked and retrieved at any instant." "The hybrid or the meeting of two media is a moment of truth and revelation from which new form is born." Marshall McLuhan Jorge Arango, Architectures Users and Content
Strategy and Tactics
Units and Disciplines
Platforms and Channels
Research and Practice web mobile store call center experience map system model org chart publishing content governance analytics "Where architects use forms and spaces to design environments for inhabitation, information architects use nodes and links to create environments for understanding." George Lakoff
Women, Fire, & Dangerous Things "Categorization is not a matter to be taken lightly. There is nothing more basic than categorization to our thought, perception, action, and speech." Ayn Rand, The Fountainhead "“Rules?" said Roark. "Here are my rules: what can be done with one substance must never be done with another. No two materials are alike. No two sites on earth are alike. No two buildings have the same purpose. The purpose, the site, the material determine the shape. " Robert M. Pirsig
Zen And The Art of Motorcycle Maintainence “But to tear down a factory or to revolt against a government or to avoid repair of a motorcycle because it is a system is to attack effects rather than causes; and as long as the attack is upon effects only, no change is possible. The true system, the real system, is our present construction of systematic thought itself, rationality itself, and if a factory is torn down but the rationality which produced it is left standing, then that rationality will simply produce another factory. If a revolution destroys a systematic government, but the systematic patterns of thought that produced that government are left intact, then those patterns will repeat themselves in the succeeding government. There’s so much talk about the system. And so little understanding.” Edwin A. Abbott, Flatland "I call our world Flatland, not because we call it so, but to make its nature clearer to you, my happy readers, who are privileged to live in Space.
Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows - only hard and with luminous edges - and you will then have a pretty correct notion of my country and countrymen. Alas, a few years ago, I should have said 'my universe': but now my mind has been opened to higher views of things." Andrew Hinton, Machineries of Context "On the web, the map doesn't just make the territory meaningful, the map makes the territory." Herbert Simon, Models of My Life "I have encountered many branches in the maze of my life’s path, where I have followed now the left fork, now the right. The metaphor of the maze is irresistible to someone who has devoted his scientific career to understanding human choice." Jorge Luis Borges, The Garden of Forking Paths The book and labyrinth contained “an infinite series of times, a growing, dizzying web of divergent, convergent, and parallel times…all possibilities.” Pervasive Information Architecture
Andrea Resmini & Luca Rosati "In the design of cross-channel user experiences, information architecture is the diffuse, pervasive, ever-present layer that holds all the pieces together. It is a radical change that positions pervasive information architectures differently from what classical information architecture did. It is not (only) about labels, taxonomies, or menus. It is not about Web sites. It is about design and working with information as the raw material with which we can shape meaning and purpose in more than one domain at a time.

Pervasive information architectures thrive on this tension between what works inside the silo of a single channel and what works at the cross-channel, ecology level. This is what moves them from the two-dimensional landscape of Flatland to a three-dimensional new world of connected possibilities, where everything acquires volume and thickness." John Gall, General Systemantics "When a system is set up to accomplish some goal, a new entity has come into being: the system itself ... Whereas before, there was only the problem, such as warfare between nations, or garbage collection, there is now an additional universe of problems associated with ... the new system.

In the case of garbage collection, the original problem could be stated briefly as: ‘What do we do with all this garbage?’ After setting up garbage-collection system, we find ourselves faced with ... questions of collective bargaining with the garbage collectors’ union, rates and hours, collection on very cold or rainy days, purchase and maintenance of garbage trucks, millage and bond issues, voter apathy, etc.

Although each of these problems, considered individually, seems to be only a specific technical difficulty having to do with setting up and operating a garbage-collecting system, we intend to show that such problems are really specific examples of the operation of general laws applicable to any system, not just to garbage collecting. For example, absenteeism, broken-down trucks, late collections, and inadequate funds for operation are specific examples of the general law that LARGE SYSTEMS USUALLY OPERATE IN FAILURE MODE.

Again, if the collection men bargain for more and more restrictive definitions of garbage, refusing to pick up twigs, trash, old lamps, etc., and even leaving behind properly wrapped garbage if it is not placed within a regulation can, so that eventually most taxpayers revert to clandestine dumping along the highway, this exemplifies Le Chatelier’s Principle: THE SYSTEM TENDS TO OPPOSE ITS OWN PROPER FUNCTION, a basic law of very general application." HELLO! I'M SOLI.
START FRESH, BUY NEW THANK YOU My goal with this tour is to explain IA and
how I can help. Information Architects Who are they?
Where are they from?
What do they do?
Why they do it?
When are they tapped into?
How do they do it?
IA Mindset
IA and GSD&M WHO ARE THEY? Information Architecture History of IA?
What is IA?
Who are these people? Where do they come from? Why are they often crossing over from other disciplines, abandoning the comforts of an established professional identity, to become the synthesizers, connectors and interpreters - sometimes referred to as glue people - whose reward for doing a good job is often that their contribution seems so inevitable that becomes invisible?

And how long can they be satisfied with what is prematurely congealing into the role of "wireframer?" How can they leverage their previous experience, education and interests to offer more value to their projects and teams? Library Science
Directories, classification systems, indices
Sketches, blueprints, floorplans, elevations
Communication Design
Layouts, infographics, typesetting, copywriting
Environmental Design
Wayfinding, signage, urban planning
Industrial Design
Affordances, ergonomics, human factors
Systems and network design
Focus groups, consumer research THEN CAME THE DIGITAL INFLUENCES Computers + Software

The Web
Emergence of the web as a communications channel and display medium WHAT IS IA? WHO ARE THEY? Previous Roles: Graphic Designers
Software Developers
Project Managers
HCI Experts WHAT DO THEY HAVE IN COMMON? THEY ARE ALL T-SHAPED PEOPLE: They have a principal skill that describes the vertical leg of the T - i.e. Industrial Designers. But they are so empathetic that they can branch out into other skills, such as anthropology.

They are able to explore insights from many different perspectives and recognize patterns of behavior that point to a universal human need. That's what you're after at this point - patterns that yield ideas. To tell a story.
To bridge the gap between people and products.

To help people with their struggle to find, filter, and understand the information they need in an efficient and pleasant manner.

To make a difference in the way that people interface, consume, regard and reflect on information as a ubiquitous part of their everyday lives. WHY DO THEY DO IT? WHEN ARE THEY TAPPED INTO? Typical Project lifecycle WHAT THEY DO? RFP PITCH BRIEF IA DESIGN DEV QA WHAT DO IAs WANT? To contribute more and earlier BEYOND WIREFRAMES HOW THEY DO IT? HOW THEY DO IT? Beyond wireframes HISTORY OF IA
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