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Social Media Channels

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by

Ray Fox

on 18 December 2013

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Transcript of Social Media Channels

Social
Media
Channels

Bookmarking
and
Aggregating
Sites
Content
Creation/
Sharing
Sites
Social Networking
Sites
Location
Services
Sites
Microblogging
Dailymotion
YouTube
Flickr
Myspace - marketing platform for musicians
Delicious
Digg
Reddit
StumbleUpon
RSS (Syndication)
Subscribe to Feed
Foursquare
Facebook Places
Users connect with others based on their current locations
Free word of mouth
Reviews
Specials
Pinterest
Consumers locate points of interest, shops and services via their mobile phones.
Receive the content you want from the web
Aggregator software / RSS Reader
Store web site links on one account
Share links with others, web sites,
articles, images, or videos
Use tags to find & mark links
social content sharing and news aggregator
directs you to websites based on your interests
word-of-mouth driven marketing
people trust their friends' opinions
Free and accessible to anyone with internet access
organizations launch marketing campaigns cheaply
brand awareness and customer service increase
interaction and conversation between companies and consumers
consumers can be targeted based on their
interests
,
demographics
(age,

gender,

location
)
relationships are built
increase visibility, familiarity, and trust
world-s second largest search engine
Wikipedia - knowledge sharing
content promotion
adverts next to content
brand channels
No time constraint (like TV)
Blogging
Title - permalink
Posts
Comments
Tags, categories
Blogroll
Archives
Fresh content for Search Engines
Ray Fox - 2012
Full transcript