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Finding Your Innovation Sweet Spot

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Tatiana Soldatova

on 4 February 2014

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Transcript of Finding Your Innovation Sweet Spot

By dividing an existing product, you discover new pieces that were part of the original main product. You can divide in physicality, functionality, and characteristics.

Old hi-fi cabinet divides into speakers, players, tuners, headphones
Instead of adding features, we remove them even if they seem most important.
Instead of removing elements, you make copies of the product, but alter the copies in a significant way.

Gillette men's vs New Gillette blade with angled blade.
Finding Your Innovation

Psychological research proves we are able to be more creative when we have an object to start from. Utilizing five given steps will allow for controlled innovation.
Using existing elements and adding a double function to it, it is the unification of two items into one component.
Why not have one thing do two things?

The automobile industry utilized defrosting filaments on a windshield as antennae receptors, this eliminated a burdensome component from the front of the vehicles.
By: Goldenberg, Jacob; Mazursky, David; Horowitz, Roni; Levav, Amnon. Harvard Business Review. Mar2003, Vol. 81 Issue 3, p120-129. 10.
Group Lead Week 2:
Tatiana Soldatova
"Most ideas for new products are either uninspired or impractical. A
systematic process
, based on five innovation patterns, can generate ideas that are both ingenious and viable."
Finding Your Innovation


Marketing fields have collected research that customers are drawn towards products which have minor innovations.
When products are too innovative they seem impractical in solving their needs. With systematic inventive thinking, this article proposes an "inside the box" approach that fosters innovation within.
The attributes of a product have two dependencies, one with it's self (colour for example) and the other with it's immediate environment (how it's used). To innovate you would break current dependencies or create new ones that didn't exist.

A regular pair of eyeglasses does not change lens colour. By adding a dependency to the sun, you have now eliminated the need for sunglasses, since the lens colour will now darken.
I found it extremely interesting that to innovate and be more creative we are better when we start with an object. A basis to discovering new ideas stems from altering something that already exists and making it better, those are the pain points that are resolved with innovation.

My only comments or discoveries are that there isn't one proper way to come up with a brilliant idea. Everyone will take different steps to figure out a way to think ahead of the competition or resolving complex problems. I found multiple articles with alternative ways of being innovative, so this article is another tool for innovation - but it's not the only way to be successful.
Below are articles about innovation, seems like there is no wrong way to follow a few steps in discovering a new product.
Philips Consumer Electric removed the features on its DVD display, which resulted in a streamlined design that was simple to use and this move differentiated them from the competition.
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