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Web Presence

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by

Nicole Ryan

on 2 June 2015

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Transcript of Web Presence

What is
web presence?

Web Presence v. Digital Footprint
Operation Web Presence
More than a digital footprint, which is the trail we leave on the web and via digital devices,
web presence
is how you present yourself and manage your reputation online.
Building your web presence.
Some practical guidelines for content and venues :-)
Start construction!
Where to build?
- Think about creating an identity hub.
Digital Footprints
provide data on what has been performed in the digital environment.

... e.g. what you
clicked on,
searched for,
Liked,
where you went,
your location,
your IP address,
what you said,
OR what was said about you....
"A
digital footprint
is the data trail left by the interactions in a digital environment; including the use of TV, mobile phone, the World Wide Web, the internet and other connected devices and sensors.
In
social media
, a digital footprint can refer to the size of a person's "online presence" measured by the number of individuals with whom they interact.
Digital Footprints
provide data on what has been performed in the digital environment.
For example, what you:
clicked on
searched for
Liked
OR..
where you went
your location
your IP address
what you said
what was said about you
Let's
manage
versus
just leaving a trail
.
Or think of it as leaving a trail on purpose..
We should lay the bread crumbs to lead people to view our desired image.
And let's proactively manage our online reputations!
To do this, we
must
strategize
:
promote
create
shape
Create your identity hub - There are so many choices!

You could start with a blog, Facebook, or a Facebook Page, LinkedIn, Google+, Youtube, Pinterest, Prezi, SlideShare, Instagram, to name a few.
CREATE a HUB!
Shape your influence!
Branch out: Choose your venues of participation.
Share & Build followers!
Promote!
Be recognizable!
brandyourself.com
Some sites specialize in measuring social media influence and branding techniques.

klout.com
Choosing venues
- Who is your audience?
- What is your content?
Choose a platform that makes sense:
Mixed content:
Blog, Twitter, Facebook Page
Video:
YouTube, Vine, Instagram, Vimeo
Images:
Pinterest, Flickr, Instagram
Audio:
SlideShare, YouTube, Others?
Portfolio:
LinkedIn, Vizify, About.me, blog?
What is your content?
Building content
If you build it, they will come...but will they stay?
- Short is sweet.
- Break up content.
- Use contextual links.
- No clutter.
- Minimal options.
Age of the audience?
- Which generation do you identify with?

- Which generation is your audience from?
Social Networks by Generations
Your content may be on YouTube as a video, but you will want to showcase it in your personal “hub”.
Choose your platform.
Customize your profile and look.
Add content from other social networks.
Unify your profiles across different networks
Establish your identity on the social media sites that make the most sense for your topic.
Daisy chaining
Lead your audience to your content via other networks.

Link your profiles together.
Post / promote your content on other social networks.
[Examples]
Examples
Share blog post on Facebook / Facebook Page, Twitter or LinkedIn.
Add a Twitter or Facebook feed into blog.
Embed / Share YouTube (or other) video in blog or Facebook Page or Twitter.
Add links to other network profiles on each social network profile page to create a mesh between your networks.
Instagram / Pinterest / Vine to Facebook or Twitter or Blog.
[Diagram / Examples]
Generational characteristics and their carry over to emerging trends.
Follow you they must!
Grow your network!
Build followers & friends in each network.
Your identity = brand
Customize your profile image / logo for ease of recognition and design for desired reputation.
Michael J Coren
Example:
Example:
Jacob Sloan
trustcloud.com
gravatar.com
about.me
GRAVATAR.COM
TRUSTCLOUD.COM
KLOUT.COM
ABOUT.ME
BRANDYOURSELF.COM
VIZIFY.COM
Daisy Chain!
Daisy chain your sites together to share your content across different networks.
link
Link!
Here are some examples..
Tips for designing content for web consumers.
The Internet Map
http://internet-map.net
Map out your strategy!
Full transcript