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radio Broadcasting and scriptwriting

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by

janine cajayon

on 29 April 2014

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Transcript of radio Broadcasting and scriptwriting

EARS VS EYES
DID YOU KNOW....

Fun Fact
The eyes can see the whole sentence in just one glance , but the ears need to grasp word-for-word in every sentence. The listener should wait until the end of the sentence to get the message.

What will happen if the listener fails to hear a part of the news?
Fun Fact
Advantages of the Radio
radio
1. It is the fastest transmitter of news and
other information.
2. It can be used even in areas with no
electricity.
3. Production cost for radio program is less costly.
4. Illiteracy is not a barrier.
5. Actual reporting from the field where the news happens is easier.
radio Broadcasting and scriptwriting
Ms. Janine Cajayon
1. It relies mainly on sound.
2. It is subjected to atmospheric interference.
3. Its news and other information are highly
perishable.
Disadvantages of the Radio
Principles of Radio Broadcasting
1. It is spoken.
2. It is timely.
3. It is person to person.
4. It is heard only once.
5. It consists of sound only.

that the ears can only receive 160 words per minute, while the eyes can read up
to 1000 words per minute?
STEPS IN
SCRIPTWRITING
FOR RADIO BROADCASTING
A. PROPER PLANNING
Do not cover every story. Instead, decide on what gets priority.
1. What are the emerging issues?
2. It is important to look at the people
who will use the information.
3. Know your intended audience to help
narrow the focus.
B. Timing the Newscast Program
Remember that the every minute or second counts in radio broadcasting.
Prepare a to-do list:
5:00 (five-minute newscast)
- 1:30 (News)
- 1:00 (infomercial)
- 1:00 (bumper, teaser)
-0:30 (OBB)
-0:30 (CBB)
-0:30 (news recap)
Bumper:
"We will be back for more news after
these reminders"
Teaser:
"Waling-waling to replace sampaguita as
national flower?"
C. Writing Script for Radio Broadcast
Seven Cs of Effective Communication
1. Command attention.
2. Cater to the heart and head
3. Call to action
4. Clarify the message
5. Communicate a benefit
6. Create trust
7. Convey a consistent message
Things to remember in radio scriptwriting
1. Double space-typewrite all lines and paragraph.
2. Type copy in big letters so that the newscaster can easily read it.
3. All spoken lines should be typed in Big and small letters.
4. All instructions and non-spoken lines should be written in
capital letters.
5. Prepare extra copies.
6. Make each sentence a paragraph.
7. Write a page number on each script.
8. Avoid being wordy.
9. Make the script short and simple.
READY NA?
Full transcript