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Deja Jackson

on 17 July 2014

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Transcript of LINE

Suset Vargas
Beverly Maynor
Claire Shimmi
Robert Halley
Shinsuke Takagi
Deja Jackson
2011 Tohoku Earthquake
The earthquake caused enormous damage, particularly along the coast from the Tohoku to the Kanto Region.
45,700 buildings
Fukushima Disaster
15,828 deaths
3,760 missing
230,000 automobiles
delays for public transport
Estimated Costs
USD: 300,000,000,000
JPY: 30,601,500,000,000
Cellular and landline phone service suffered major disruptions in the affected area.

However, internet services were largely unaffected in areas where basic infrastructure remained. Within Japan, only a few websites were initially unreachable.
Photo & video sharing to voice messages
LINE lets you share photos, videos, voice messages,
contacts and location information easily with your friends.
LINE Stickers
More fun and expressive chats
With over 10,000 stickers and emoticons,
you can express a wider range of emotions.
Have more fun with LINE stickers.
Visit the Sticker Shop to find original LINE and
world-famous character stickers.
Free Messaging
Whenever, Wherever
Exchange free instant messages with friends whenever
and wherever with one-on-one and group chats.
LINE is available on all smartphone devices
(iPhone, Android, Windows Phone, Blackberry, Nokia)
and even on your PC.
Free Voice &
Video Calls
Free international voice and video calls with friends
anytime, anywhere. Don't wait to hear your loved ones' voices or
see their smiling faces. Call NOW!

Currently available on iPhone, Android and PC
(Windows/Mac OS).
Get the latest news and special coupons for popular artists and brands.
Add Official Accounts of your favorite artists, celebrities,
brands and TV shows as a friend to get exclusive news and
coupons only available on LINE.
Line's Features
Message Development
“It’s messaging, evolved,” - Takeshi Idezawa.
Line chief operating officer.
Messaging Quickly + Easily + Freely =
With the inclusion of Stickers, games, and other add ons the intent of Line is to create an interesting alternative service in the recently developed market of messaging applications.
Line's . . . . Line Extensions
Distribution Channel
- Paid LINE items (stickers and themes)
- In-game currencies used to purchase items for LINE GAME
- LINE Call Credit and 30-day plans

Group Chat Function
“There is a need for closed and private communication,” Masuda said.
(April 2014)
Designer rage quit
Currently Targeting Businesses Within Japan
Developing Global Market
Full transcript