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SandakanSquare

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by

mano subramaniam

on 20 August 2014

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Transcript of SandakanSquare

separate elements
PUBLIC RELATIONS & BRANDING
TO SEND THE
RIGHT MESSAGE

TO THE INVESTING PUBLIC.
MARKETING ACTIVITIES
TO SELL ALL UNITS IN THE
SHORTEST
PERIOD POSSIBLE.
TO ENSURE THE DEVELOPER ACHIEVES HIS
GDV
.
TO
BRAND
THE DEVELOPMENT POSITIVELY.
Final option
dizzy yet?
THE PROPOSED
PLAN

RATIONALE
TO AMORTIZATION

AND LONG TERM BENEFITS

TO THE PROPOSED SELLING PRICES
TO
AMORTIZE
RENTAL RETURNS INTO THE SELLING PRICE.
Benefits of
AMORTIZATION
.
THE
RENTAL RETURNS

Long term benefits of
RENTAL AMORTIZATION
.
THE AMORTIZATION AND THE
LONG TERM
BENEFITS.

PROVIDE COMFORT TO THE
PURCHASER
.
ALTERNATIVE
OPTIONS
?

TO PROVIDE A POSITIVE IMAGE WITH THE
ENHANCED
RENTAL RATES.
TO ATTRACT
PREMIUM
TENANTS TO THE DEVELOPMENT
ADDITIONAL INCOME
TO THE DEVELOPER IN THE
2nd YEAR OF THE RENTAL PERIOD.
ALLOWS US TO
CONTROL
RENTAL VALUES.
TO PORTRAY THIS SITE AS A
BRANDED DEVELOPMENT
.
TO ATTRACT
PREMIUM TENANTS
INTO THE DEVELOPMENT.
TO
HYPE
IT AS A DESTINATION THAT IS SOUGHT AFTER BY INVESTORS / END USERS.
TO OUTLINE THE
ACTIVITIES
TO BRAND THE DEVELOPMENT.
TO PROMOTE THIS SITE AS AN
ENTERTAINTMENT
AND
F&B
CENTRE.
Spill over effect on F&B.
CULTURAL SHOWS & CONCERTS BY
LOCAL ARTISTES
.
TOURIST INFORMATION
CENTRE
.
THE 3 STOREY SHOPS
A
PERMANENT STAGE
ON THE PARK TO HOLD CONCERTS, PRODUCT LAUCHES, ETC.
THE CROWD WILL HAVE A
SPILL OVER EFFECT
ON THE STREET MALL.
ACTIVITIES AT THE SITE WILL MAKE IT THE
FOCAL POINT
FOR ALL IN SANDAKAN.
PROPOSED SELLING PRICES
(6 STOREY CORNER UNITS)
GDV NETT TO DEVELOPER
OUR

OBJECTIVES

(1 Year Free Rental)
OUTDOOR

STAGE FOR CONCERTS.
PRIVATE PREVIEWS
WITH MAYBANK's RHB AND PUBLIC BANK'S PRIVATE BANKING CLIENTS.
PRESS
CONFERENCE

ONLINE MARKETING THROUGH ESTABLISHED
PORTALS
.
SMS & EMAIL BLASTS TO
TARGETED
CLIENTELE.
3 STOREY SHOP OFFICES
(7 STOREY INTERMEDIATE)
SANDAKAN CITY CENTRE
MOVING SANDAKAN FORWARD
THE FUTURE REDEFINED

OUR OBJECTIVES
TO SELL ALL UNITS IN THE SHORTEST PERIOD POSSIBLE.
TO ENSURE THE DEVELOPER ACHIEVES HIS
GDV
TO BRAND THE DEVELOPMENT POSITIVELY
THANK YOU
SUMMARY
SUMMARY
PROPOSED PLAN
TO AMORTIZE RENTAL RETURNS INTO THE SELLING PRICE
RATIONALE TO THE PROPOSED SELLING PRICE (6 STOREY)
GIVE COMFORT TO THE PURCHASER
TO PROVIDE POSITIVE IMAGE WITH ENHANCED RENTAL RATES
SUMMARY

PROPOSED PLAN
TO ATTRACT PREMIUM TENANTS TO THE DEVELOPMENT
(1 Year Free Rental)
ADDITIONAL INCOME TO THE DEVELOPER IN THE 2nd YEAR OF THE RENTAL PERIOD
ALLOW US TO MAINTAIN CONTROL OVER QUALITY OF TENANTS
THE AMORTIZATION AND THE LONG TERM BENEFITS
RENTAL RETURNS

RENTAL RETURNS
RENTAL RETURNS

RENTAL RETURNS

SUMMARY

PUBLIC RELATIONS & BRANDING
TO SEND THE RIGHT MESSAGE TO THE INVESTING PUBLIC
TO PORTRAY THIS SITE AS A BRANDED DEVELOPMENT
TO ATTRACT PREMIUM TENANTS INTO THE DEVELOPMENT
TO HYPE IT AS A DESTINATION THAT IS SOUGHT AFTER BY INVESTORS / END USERS
SUMMARY
MARKETING ACTIVITIES
PRIVATE PREVIEWS WITH MAYBANK's RHB AND PUBLIC BANK'S PRIVATE BANKING CLIENTS
PRESS CONFERENCE
ONLINE MARKETING THROUGH ESTABLISHED PORTALS
SMS & EMAIL BLASTS TO TARGETED CLIENTELE
SUMMARY
3 STOREY SHOP PRICES
TO PROMOTE THIS SITE AS AN ENTERTAINTMENT AND F&B CENTRE
A PERMANENT STAGE ON THE PARK TO HOLD CONCERTS
THE ACTIVITIES IN TURN WILL DRIVE TRAFFIC TO THE SITE.
THE CROWD WILL HAVE A SPELL OVER EFFECT ON THE STREET MALL
ACTIVITIES AT THE SITE WILL MAKE IT THE FOCAL POINT FOR ALL IN SANDAKAN
THE SALES AND RENTAL VALUES OF THESE SHOPS WILL BE ENHANCED BY THE INCREASED
RETAIL ACTIVITIES
THE ACTIVITIES AT THE SITE WILL ALSO HAVE A
POSITIVE EFFECT
ON THE FUTURE DEVELOPMENTS
GDV - GROSS
THE ACTIVITIES IN TURN WILL
DRIVE TRAFFIC
TO THE SITE.
THE SALES AND RENTAL VALUES OF THESE SHOPS WILL BE ENHANCED BY THE INCREASED
RETAIL ACTIVITIES
.
THE ACTIVITIES AT THE SITE WILL ALSO HAVE A
POSITIVE EFFECT
ON THE FUTURE DEVELOPMENTS.
(7 STOREY CORNER UNITS)
(6 STOREY INTERMEDIATE)
PROPOSED SELLING PRICES FLOOR BY FLOOR (NETT)
PROPOSED SELLING PRICES - (NETT)
PROPOSED SELLING PRICE - (GROSS)

6 STOREY INTERMEDIATE
7 STOREY INTERMEDIATE
6 STOREY CORNER
7 STOREY CORNER
PROPOSED SELLING PRICES FLOOR BY FLOOR (NETT)
PROPOSED SELLING PRICES FLOOR BY FLOOR (NETT)
PROPOSED SELLING PRICES FLOOR BY FLOOR (NETT)
PROPOSED SELLING PRICES FLOOR BY FLOOR (GROSS)
PROPOSED SELLING PRICES FLOOR BY FLOOR (GROSS)
PROPOSED SELLING PRICES FLOOR BY FLOOR (GROSS)
PROPOSED SELLING PRICES FLOOR BY FLOOR (GROSS)
Full transcript