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Company Presentation

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David Lai

on 8 January 2013

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Transcript of Company Presentation

Company Profile History Interesting figure Product Prospect B. Business scope A. The founding C. Racing stars D. Famous models History 1952 2008 now 1947 1937 now 1933 1929 The Countess asked Enzo to use this horse on his cars, suggesting that it would bring him good luck. The horse become the Ferrari trademark.  Company Profile Revenue € 2.2 billion (2011) Employees 2,700 (2011) Headquarters Maranello, Italy Founder Enzo Ferrari Race cars, supercars,
bio-fuel and hybrid cars,
concept cars Interesting figure Product Prospect 2000~2005 2011~  2009~2012  2002~2004 1948~1953 Stylish Evolution 2005~2007 2012~ Key person
Michael Schumacher 1995 Reformer
Jean Todt 1993 1947 Funder
Enzo Ferrari Thanks for
listening!!!!! Group 7 1947 now 1940 1969 1997 now 1947 Main products Company profile History Interesting
figure Products Prospects Company
profile History Interesting
figure Products Prospects Company
profile History Interesting
figure Products Prospects Company
profile History Interesting
figure Products Prospects Company
profile History Interesting
figure Products Prospects 1929-Founded by Enzo Ferrari, the company sponsored drivers and manufactured race cars ,called Ferrari S.p.A.

1933-Ferrari S.p.A faced the first crisis, financial constraints made Alfa withdraw.

1937-Alfa took control of its racing efforts again
1947-Ferrari establishment of a company, called Scuderia Ferrari.
It moving into production of street-legal vehicles and produced the first car Ferrari Tipol25.  

1952-Ferrari invited the famous car designer-Pininfarina, and forged a long and successful partnership.

2008-Fiat Group owns 85% of Ferrari, Mubadala Development Company owns 5%, and Enzo's second son Piero Ferrari owns 10% . 1940- Ferrari reorganized Auto-Avio Costruzioni, a company supplying parts to other racing teams.

1947-Ferrari started making cars bearing his name, founding today's Ferrari S.p.A. Ferrari's decision to continue racing in the Mille Miglia brought the company new victories and greatly increased public recognition 1947-The company, Scuderia Ferrari, moving into production of street-legal vehicles and produced the first car Ferrari Tipol25.  

1969-The first racing version of the 365GTB4 was prepared, sports car Ferrari longest production time, the last five years its production reached 1300 from 1968-1973.
Ferrari became a very special and legendary brand.

1997-The Ferrari F50 was launched on the occasion of the 50th anniversary of the Ferrari sports car. Only three cars in the world. Overview of Jean Todt The man who brought Ferrari into the technological era and becoming the king of F1 The best co-driver in the world -( Started) Became as As team principal/director and (1993~2007) as CEO of Ferrari -Fifty-four WRC (racings)  with a total of four victories between 1973 and 1981. Overview of Michael Schumacher Drove motorcycle engine pedal kart then crashed into lamp at age of four. 1974
Became the youngest karting member at age of four. 1974 A born to be racing car driver 5th F1 championship for Ferrari Record in F1 The 166 was memorialized in song by Rush on their Moving Pictures album. In 1949 the 166 also won the 24 Hours of Le Mans Won Mille Miglia in both 1948, 1949 and 1950 Red Barchetta------166 Spyder Corsa Providing maximum safety for the car's two occupants. The best spider Maranello has ever produced in terms of engineering, looks and performance. Ferrari's 20th road-going convertible  Ferrari Sister -----360 spider Continued to be improved under the evolution kit, more power and quicker gear changes. The FXX is based on the Enzo As Bloomberg Businessweek cited its superfluous curves and angles as too flashy, particularly the V-shaped hood, scooped-out doors, and bulbous windshield. "Fifty Ugliest Cars of the Past 50 Years“-----Enzo Its V8 was voted “Best Performance Engine” &“Best Engine Above 4 Litres”. Engine’s "Best Car of the Year“ in Japan “Best Performance Engine” ------- Ferrari 458 Italia Four as in the four comfortable seats that cocoon driver and occupants alike. The new Prancing Horse-patented four-wheel drive system. The Most Versatile ------ Ferrari Four  The car’s exterior styling and features were designed for aerodynamic efficiency An aluminium retractable hardtop, roof opening and closing in 14 seconds. Fabulous open-top cars designed for hot sunny days 458 Spiders The Performances: 1.9 seconds faster than the Enzo Ferrari and 2.0 seconds faster than the 458 Italia Due to its V12 engine, Ferrari becomes the most powerful road-legal to date. The Supercar of the Year 2012 Ferrari F12berlinetta Watches
Perfume Peripheral commodity Q A Its basic four-model range which includes two GT models and two performance models will continue to form the focus of the Italian carmaker, with more frequent updates. 1.Product plans for the future Clients are given enormous freedom in their decision making, being able to select everything from traditional and luxury materials, of the likes of cashmere, to trendy ones like denim, and high-tech, innovative carbon-fiber, available to them. & 2. Ferrari HY-KERS Experimental Vehicle At the Beijing Auto Show , Ferrari unveiled its latest HYbrid Kinetic Energy Recovery System (HY-KERS) concept -- a power train for the road that has inherited technology engineered for the Formula 1 circuit.
Though the car won't drive battery-only, even at low revs , the HY-KERS will match the output of a conventional supercar engine while reducing emissions by 35 percent, keeping it in line with EU law for urban driving. The project is entering commercial development and is reported to be the hybrid heart powering Ferrari's successor to the Enzo. Three collections which are inspired by the Ferrari DNA are offered: Classica, Scuderia, and Inedita. The Classica collection provides a modern twist on the styling cues and features of Maranello’s iconic GTs, Scuderia takes inspiration from Ferrari’s sporting history, while Inedita lives up to its name by introducing elements of experimentation and innovation in terms of styling, colours and materials. The man who has won the 5th F1 championship for Ferrari http://en.wikipedia.org/wiki/File:Ferrari_458_Italia.ogg http://www.ferrari.com/english/gt_sport%20cars/classiche/Pages/classiche.aspx A symbol of luxury and wealth Ferrari needs no slogan, simply the name Ferrari is enough to get people excited. Conclusion It's all about style
and performance. 3.Ferrari Tailor-Made Program
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