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Internal Communication

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Stefan Angyus

on 4 November 2013

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Transcript of Internal Communication

Integrated Internal Communications
What is Internal Communication?

Internal communication represents all the communication within an organization.

It contains both:

official communication
-- memos, guidelines, policies and procedures, etc. -- and

unofficial communication
-- the exchange of ideas and opinions, the development of personal relationships, and the proverbial conversation around the water cooler.

Why is Internal Communication important?
• “Companies with effective internal communications have a 15.7 % higher market value and deliver 29 % higher shareholder return” (Watson Wyatt)

• 95% of a business success is based on effective internal communication (source: US CEO's survey)

Internal Communications' goals and objectives
- OLD Model -
Goal: To send the message from top to the bottom
Resulting in...

One-way communication

Fragmented understanding of company's vision and mission

Disengaged employees
WHY employee engagement?
• It improves the effectiveness of the organization

• It keeps everyone informed of what's going on in the organization

• It allows the organization to respond quickly and efficiently to change

• It makes problem-solving easier by providing a channel for everyone's ideas and opinions

• It gives people more of a sense of ownership

Internal Communications' goals and objectives
- NEW Model -

engage the employees

To internalize the company's
Vision, Mission and Values

HOW to engage employees?
• Provide the information they need to do their jobs effectively

• Provide clear standards and expectations for their work

• Give feedback on their individual performance

• Listen to their ideas

• Allow them to understand the company's overall situation

• Help them maintain a shared vision and a sense of ownership in the organization

WHAT needs to be done?

• Senior leaders who care: authentic communication

• Listening to employees' ideas

• Learning and growth opportunities for employees

• Quality relationships

Main characteristics of engaged employees

about their work

: are allowed to do the work their way

and motivated by their leaders

that they can achieve excellence

Let's watch a cartoon!!! :o)
Communication channels most frequently used inside an organization
Efficiency of communication channels
Few words on
communication channels
• fast reaching of mass audiences
• cost effective and simple
• consistent and controlled content
• reaches the recipient directly

• impersonal and open to misinterpretation
• can generate information overload
• can't tell if the message was read
• fast and consistent
• endless possibilities: can be entertaining
• bulletin boards facilitate involvement and discussion

• relies on people seeking out information
• can become hard to navigate and retrieve information
• can become outdated
• can show the overall picture and reinforce
the company brand
• even time-pressured staff can read it in coffee breaks,
on trains etc...
• can address/reflect staff feedback

• can be seen as biased and not credible
• information dates quickly
• difficult to make it relevant to all audiences
• no opportunity for discussion or checking understanding
• very good for collaboration
• an opportunity to raise and discuss the real problems
• encourages genuine open dialogue
• enables people to be heard
• gives an honest image on how things really are in the company

• requires some technical knowledge from the employees
• dismissive or aggressive replies can close down dialogue
• line managers can feel dis-empowered if their decisions are contradicted

• creative and entertaining
• easy to distribute to the masses
• shows people talking about their experiences
• consistent, controlled message

• expensive
• not interactive
• can be seen as corporate propaganda

On-site visits
• shows that the leaders are listening and want
to see what the real issues are
• keeps the leaders in touch with things
• promotes dialogue and understanding

• the real issues could be kept hidden from the leaders, in an attempt to create a false image of things going fine
• might do more harm than good if the leaders display lack of knowledge and understanding of problems
• time consuming for senior leaders to visit multiple sites
Informal events
• opportunity to connect and get to know each other
• can build team-spirit and motivate
• can mix professional agendas with leisure activities
• can include Q&A sessions and involve people

• may be expensive
• time consuming for organizers and audience
• can become an "one-way" session

Movie break!
To sum it up...
Internal Communications
Employee Engagement
Communication Channels

Stefan Angyus
Employee Auditing
What is an employee audit?
• An employee audit is a form of a consulting service.

• It's a crucial tool deployed by employers to verify human
resource practices in the enterprise.

• While some audit procedures are voluntary; others are required by law. For instance it's the case for companies with at least 100 employees.

To whom is an employee audit addressed?
• An employee audit is addressed practically to all employers
o Regardless of the size, locations or the industry in which the company operates.
• With a flexible auditing method, the process can be adapted to meet specific needs.
• It's a valuable tool in the following processes:
o Company reorganisation
o Allocation or distribution of new work duties
o Analysis of personnel affairs
o Developing job profiles
o Testing the employees' attitudes to work
o Surveying employee motivation
Why is an employee audit a valuable investment?
• The employer will obtain an independent, reliable and objective view on the company's human resource policies.

• The employer will receive a tool for adjusting any shortcomings, identify risk areas and avoid possible fines or even employee claims.

What happens during an employee audit?
• During an employee audit
o the employer is requested to fill in questionnaires designed by Meetingpoint
 to enable consultants to interview with the selected employees

• The end product:
o Extensive report generated by Meetingpoint which contains
 a description of the performed audit
 the analysed documents and practices
• (This information is based on company called Meetingpoint, they do auditing to other companies.)
What is employee survey?
• Employee survey is a method of collecting data from employees.

• With employee survey the employer can achieve a competitive advantage.

• The benefits can be considerable but the important upfront considerations need to be made for the surveys to be effective.

• Identify problems

• Mood and morale

• Training

• Communication

• Cost and objectives

Risks and what should be considered?
• Management

• Non-action

• Anonymous

• Simplicity
Riina Lehtonen
• Email
• Intranet
• Print
• Wikis
• Video
• On-site visits
• Informal events
• Email
• Intranet
• Print
• Wikis
• Video
• On-site visits
• Informal events
• Email
• Intranet
• Print
• Wikis
• Video
• On-site visits
• Informal events
• Email
• Intranet
• Print
• Wikis
• Video
• On-site visits
• Informal events
• Email
• Intranet
• Print
• Wikis
• Video
• On-site visits
• Informal events
• Email
• Intranet
• Print
• Wikis
• Video
• On-site visits
• Informal events
• Email
• Intranet
• Print
• Wikis
• Video
• On-site visits
• Informal events
Full transcript