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(DIGITAL) content for KIDS and digital Promotion
Transcript of (DIGITAL) content for KIDS and digital Promotion
delivers more engaging and immersive messages
reaches a wider audience
expands the narrative itself
WEBSITES, SOCIAL ACCOUNTS...
ADVERTISING, SPONSORED POSTS...
Google AdWord (paid search)
Google AdSense (display adv)
Apple iAd for apps
Google AdMob for apps
SEO and mobile friendly
Reflective of your identity
Involve authors, illustrators and educators. But also musicians and narrators
'Behind the scenes' and 'the making of' content
Demo or emotional video trailer
Press kit and newsletter
Reviews on other websites
Support to your 'clients'
focus on social network's distinctive features: open accounts on the social networks that fit you
find coherent material and that is easy to share (images, videos, awards, quotations...)
focus on the audience: parents!
of digital content for kids on specialized web sites (mobile, technology, kids and parenting) and blogs (social influencers):
(Priority Review Service or sponsored posts)
And... be social!
Call to action
Official and fanbase
The right fit
Submit your content
Target your audience and focus on timing
Fanbases and fandom
Websites for app reviews
Start and partecipate in #conversations
Share other user's contributions
Listen and respond to both positive and negative messages
Manage potential crises
Build your network
Links (website, appstores...)
... but also noteworthy content!
What does the reviewer need?
On social media, your customers/users should become your media
Organise laboratories/public readings
Apply for Quality certifications and awards
"Increase engagement in your app" as an objective for your campaign
"Drive app installs or engagements" business solution
Engage with customers across all their devices while they enjoy their favorite apps or listen to iTunes Radio.
Involve the parent's blogosphere as your brand ambassador
The digital promotion campaign for Salta, Bart!, a novel by Susanna Tamaro
Specifically designed for mobile apps, it offers advertising solutions for many mobile platforms, including Android, iOS.
#tocabuilder on Instagram
unofficial Instagram profile
Wonder's quotations on Pinterest
#thewonderofwonder #choosethekind on Twitter
Don't forget to give feedback on the review and the sharing activity on social networks
(DIGITAL) content for KIDS and
Bologna Children's Book Fair
Thank you for listening!
To categorise the media options available in content and interactive marketing and also in digital promotion campaigns
Owned, paid and earned media
Influencers initiate the social buzz (word of mouth)!
20-30% of the estimated budget of your digital product should be invested in digital promotion
The success of your strategy depends on the synergic use of all of them.
Word of mouth,
To reach out to a wider audience and amplify your content: