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(DIGITAL) content for KIDS and digital Promotion

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by

Elisa Salamini

on 12 April 2015

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Transcript of (DIGITAL) content for KIDS and digital Promotion

works across different channels, media and social networks
delivers more engaging and immersive messages
reaches a wider audience
expands the narrative itself

WEBSITES, SOCIAL ACCOUNTS...
(owned media)

WEBSITE
SOCIAL ACCOUNTS
ADVERTISING, SPONSORED POSTS...
(paid media)

Transmedia storytelling
SOCIAL BUZZ
(earned media)

Google AdWord (paid search)
Google AdSense (display adv)

Facebook Ads
Twitter Ads
Apple iAd for apps
Google AdMob for apps

SEO and mobile friendly
Reflective of your identity
Involve authors, illustrators and educators. But also musicians and narrators
'Behind the scenes' and 'the making of' content
Demo or emotional video trailer
Press kit and newsletter
Reviews on other websites
Support to your 'clients'
focus on social network's distinctive features: open accounts on the social networks that fit you
find coherent material and that is easy to share (images, videos, awards, quotations...)
focus on the audience: parents!


REVIEWS
of digital content for kids on specialized web sites (mobile, technology, kids and parenting) and blogs (social influencers):

free reviews
paid reviews
(Priority Review Service or sponsored posts)
REVIEWS
And... be social!
Merchandising
Publisher's Blog
DEDICATED PLATFORMS
Call to action
http://tocaboca.com/app/toca-nature/
http://drpandagames.com/
Noteworthy content
http://nosycrow.com/blog/
Official and fanbase
The right fit
http://choosekind.tumblr.com
Submit your content
https://vine.co/SesameStreet
Target your audience and focus on timing
SOCIAL NETWORS
Fanbases and fandom
Websites for app reviews
#Conversation
Start and partecipate in #conversations
Share other user's contributions
Listen and respond to both positive and negative messages
Manage potential crises
Build your network
Promocode
Images
Videotrailer
Links (website, appstores...)
Press releases
... but also noteworthy content!
What does the reviewer need?
On social media, your customers/users should become your media
EVENTS
Launch events
Organise laboratories/public readings
Apply for Quality certifications and awards
Facebook Ads
"Increase engagement in your app" as an objective for your campaign
Twitter Ads
"Drive app installs or engagements" business solution
Engage with customers across all their devices while they enjoy their favorite apps or listen to iTunes Radio.
Apple iAD
Google AdMob
Involve the parent's blogosphere as your brand ambassador
The digital promotion campaign for Salta, Bart!, a novel by Susanna Tamaro
Mommy Blogosphere
BEFORE
EVENT
AFTER
Specifically designed for mobile apps, it offers advertising solutions for many mobile platforms, including Android, iOS.
#tocabuilder on Instagram
unofficial Instagram profile
Wonder's quotations on Pinterest
#thewonderofwonder #choosethekind on Twitter
Don't forget to give feedback on the review and the sharing activity on social networks
(DIGITAL) content for KIDS and
digital PROMOTION

Bologna Children's Book Fair

31-03-2015

Thank you for listening!


www.mamamo.it
@mamamo.it
To categorise the media options available in content and interactive marketing and also in digital promotion campaigns
Owned, paid and earned media
Influencers initiate the social buzz (word of mouth)!
20-30% of the estimated budget of your digital product should be invested in digital promotion
The success of your strategy depends on the synergic use of all of them.
Websites,
social accounts
ADV,
sponsored post
Word of mouth,
social buzz
To reach out to a wider audience and amplify your content:
Full transcript