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Alex Tan

on 26 November 2014

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Transcript of GROUP 11


Tan Chun Nam BI12110196
Abner Ng Zhi Cheng BI12110112
Siau Sheue Win BI12110182
Cheng Mei Wen BI12110022
Fatin Nazihah Bt Zaidi BI12110039
Nur Hazirah Noor Azlan BI12110141
Samihah bt Yaakub BI12110175

Kansei Concept in Gaming
In Kansei game, most of them will be a game with no clear objectives such as goals to reach or race to win. It has to have game mechanics that translates Kansei value into games rules and play.
With combination of :
Explicit media
(text, discourse & sound)
Implicit media
(Voice tone, appearance & distance)
Kansei media
(Body languages, eye gaze, cultural references & wording for sentences)
It forms a rich channel of communication as we human are sensitive to combination of media when building up our perception towards stimuli.

Ethics in Kansei Engineering
In order to transform human feelings into product design, we need to clarify the connotation meaning and how the meaning is produced through analysis. One of difficulties in analysis is that differences among individuals are large because the evaluation is done based on individual feeling. For this issue, we defined differences among individuals which should be taken into account and proposed an analysis method to discriminate and evaluate the differences, to result a better design of Kansei which suits more people. - Utilitarianism

Example of Kansei Engineering in Gaming
A genre of role playing game which consists of beautiful 2D girls as main characters.
Players are able to communicate with them via option provided throughout the game.
Ending will be viable due to the action taken and flags.
Expressions and speech by the characters in the games are indirectly affecting which action to be taken by players : players are interacting towards the characters in the other terms
What is Kansei Engineering?
Japanese word “
” means emotion, feeling, receptivity, sensibility, etc. The word “Kansei” in Kansei Engineering is additionally defined as
consumer’s psychological feelings and the image regarding the product.
Kansei Engineering is a study field which aims to make development processes of engineering products mirrored to user’s needs and feeling via quantifying and evaluating user’s mental perspectives. It is an effective design approach that involve a mapping process between consumers' affective needs and the designer's perceptual design of elements. It is including for example subjects’ perceptions, memories, conscious/unconscious reactions and emotions and so on.
Kansei Engineering is a study field which aims to make development processes of engineering products maps to users feeling and needs.
Kansei values is the main values that affecting users decisions in terms of feeling and needs ; when comes to gaming, it may refers to the elements that affects player's emotional states and may indirectly alter their decisions.
Kansei Engineering is subjective as the effect may vary to different person; analysis method to discriminate and evaluate the differences is applied to result a better design of Kansei.


Thank You Very Much.
Kansei values
Kansei values is the main values that affecting users decisions
in terms of feeling and needs
In business it holds the keys of customer buying motives; while in gaming, it is affection players in decision making during game play.
Survival Horror games
Survival horror games focus on fear and attempt to scare the player via traditional horror fiction elements such as atmospherics, death, the undead, blood and gore.
One crucial game play element in many of these games is the limitation similar to the reality such as the low quantity of ammunition, or number of breakable melee weapons.
A notable example is Silent Hill.
Life Stimulation Game / God Game
Life simulation games (or artificial life games) where players act as a "god", involve living or controlling one or more artificial lives.
Can revolve around individuals and relationships, or it could be a simulation of an ecosystem.
Unlike other genres of games, god games often do not have a set goal that allows a player to win the game. The focus of a god game tends to be control over the lives of people, anywhere from micromanaging a family to overseeing the rise of a civilization.
In order to perceives players actions, various kind of unexpected situations are implemented (wars, accident etc.) to let players to interact more with the game play.
One of the examples will be TheSims.
The term "Kansei" appears in a philosophical work, the Japanese translation of Kant’s Critique of the pure reason, done by Teiyu Amano in 1930 (Kant.I, 1979). In this translation, Amano translates “Sinnlichkeit” into kansei. Sinnlichkeit is described by Kant as the faculty of intuitions, perception, and mental imagery.
The development of Kansei new game genre that is about encouraging player to attain a
higher level of self-consciousness and a better inner balance. Furthermore, it can mostly
likely encourage the development of that find inspiration in art and religious installations
that have proven successful in influencing for the better people’s minds. - Rational Egoism
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