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The Representation of Black Women in the Media and Their Effects

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Simone Scott

on 11 November 2014

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Transcript of The Representation of Black Women in the Media and Their Effects

Black Women
in the Media and Their Effects

Presented by:
Simone Scott
Sierra Allen
Shanita Alexander
, &
Molly Hemmerling

The representation of black Women in the Media and Their effects:
Blaxploitation Films

The Representation of Black Women in the Media:
Print Magazine
The Representation of black women in the media And Their Effects:

the representation of black women in the media and their effects:
Work Place

The Representation of black women in the media and their effects:

Mammy: Present Day
"In this stereotypical category, the Black woman is characterize as a loyal domestic servant to white people. She loves, takes care of, and provides for her White family over her own period. "
Matriarch: Present Day
"She represents the image of the Black woman as a mother within the Black home."
Jezebel: Present Day
The Jezebel, later known as the Sexual Siren, "...represents negative portrayals of the black woman as bitch or whore."
Welfare Queen: Present Day
"This stereotypical character is essentially an updated version of the breeder woman image of slavery."
The matriarch image is central to interlocking systems of race, gender, class oppression.
"This image of the Black woman cares for nothing but her own sexual satisfaction. It is an image the media loves."
"It is not our differences that divide us. It is our inability to recognize, accept and celebrate those differences."
Audre Lorde
Jezebel: Present Day
The Jezebel, later known as the Sexual Siren, "...represents negative portrayals of the Black woman as bitch or whore."
Understanding the Matriarch
Understanding the Sexual Siren (Jezebel)
Discrimination towards own race based on skin color/tone
The slaves would be separated by their color, the lighter skinned slaves would work in the house and the darker skinned slaves would work in the fields.
From the Beginning
The Brown Paper Bag
Light Skin
Pretty Hair
Gorgeous Eyes
Flawless Skin
Light Bright
High Yellow
Red Bone
Dark Skin
Nappy Hair
Black Eyes
Tar Baby
The relationship between skin complexion and social outcomes: How colorism affects the lives of African American women
“Beautiful black women I bet you that B---- look better red.” (Lil Wayne)
“I like a long hair thick red bone.” (Lil Wayne)
“Yellow model chick – look at me now.” (Chris Brown)
“No cup for the thirsty, she bad as controversy/Skin-tone like Hershey, body Lord have mercy” Ready (Fabolous Feat. Chris Brown)

Light skin women are more likely to be praised but are also more likely to be over-sexualized.

“Skin was cinnamon, I pound her harder/How come the only girls that are thought of, are the light ones?/Well tonight then, we gon’ do it, do it, do it for the dark ones” (Andre 3000 and Lil Wayne)

Baby it’s your world, ain’t it?
(A rhetorical criticism of race, class, gender and sexuality)
"Light skinned females in music videos generally are shown as submissive to men, victims of sexism and in provocative attire."
"In contemporary rap music, a black woman with Afrocentric features and a large butt is presented as distrustful and a mere rap artist because of the alluring sexual behavior of her character."
Educational Disadvantages
Public Urban schools are funded by taxes
No money = incomplete education
Laws and Policies
No Child left behind
Children passed on to next grade
Less Funding
No Tolerance Policy
More out of school suspensions for black girls
Black girls fastest growing group in juvenile justice system
State Standardized tests
Less funding for schools
Educational quality less
More black girls graduating high school than ever before - 86%
More black women graduating college
Black Women in the Professional Workplace
Paid less than others
Hard to gain respect of others
Entrepreneurship growing
”Elective” classes are cut
After school programs are cut
The Representation of black women in the media and their effects:

"Examining the role that popular culture plays in creating and sustaining the derogatory images of African Americans in general is crucial to understanding how Black femininity in all media outlets continues to be defined and reinforced by popular culture."
Yvonne D. Sims
Portraying Black women as stereotypical Mammies, Jezebels, Sapphires and Matriarchs helps justify U.S. black women's oppression. These stereotypes are used to reinforce the preconceived ideas about Black women. The negative images of Black women have become ingrained in all media outlets effecting all surrounding and making it seem almost impossible to become liberated and equal.
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