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OUR MISSION

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by

Faye Jermyn

on 14 May 2014

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Transcript of OUR MISSION

INTERNATIONAL SPORTING EXPERIENCE
The IAAF World Championships in Athletics were held in the Olympiastadion in August 2009
INTRODUCING BERLIN
SPORT VENUES
ACCOMMODATION
TRANSPORT
PARTNERS
HOW WILL THIS BE MANAGED?
Enhance Germany as a sporting destination
2009 World Championship in Athletics
1972 Summer Olympics
2016 European Championships in Athletics
1993 World Championships in Athletics
Enhance the image of Germany as a world-class sporting destination

National perception
To stimulate, facilitate and foster the preservation and promotion of unity for the world's police and fire forces through sport


Preuss (2007)
''All planned and unplanned, positive and negative, intangible and tangible structures created by and for a sport event that remains for a longer period of time than for the event itself''

Mission:
To create community interaction and awareness, educate children on the benefits of sport and develop camaraderie between members of the emergency services from around the world.
A
Lasting Legacy of
Unity
Celebrate Day of German Unity
Transfer of unity image onto the police and fire services
Unity Tour
Sponsorship of a developing country: Croatia
Positively contribute to the legacy of the games through collective support of the involvement of a developing country
To positively contribute to the cohesion of both the community and competitors through successful deliverance of the legacy
WHO ARE WE IMPACTING?
HOST COMMUNITY
VENUES
SPONSORS
PARTICIPANTS
ADVERTISING
Theme & Branding
Public Relations
Benefits of hosting the World Police and Fire Games
VALUE NETWORK
VISITORS
What are the impacts?
Boost Tourism
Cultural Differences
Promote Stakeholder Brands
Boost Economy
Environmental
Noise
Social Dinners
Cultural Tours

Unity Tour

Volunteer Program

Co-Partner:
German National Tourist board
International Partners:

Print Media entity operating worldwide
Network of Radio Stations

Network of Television stations
Local Partners:
Charity Partner:
European Non-Governmental Sports Organisation- Youth (ENGSO)
Kulturprojecte
Local Government
Berlin Convention Office
Educational Institutions
visitBerlin Partner Hotels
Berlin Airlines
Direct Marketing
Blue=Unity
Green=Environment
Red=Berlin Culture
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References
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