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Media Effect on Male Body Image

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Lindsay Kapus

on 13 November 2012

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Transcript of Media Effect on Male Body Image

Grow? TV Shows - Views on Females
Guys on the prowl
Promiscuity okay for males, not for females
Increasing number of female led shows and comedies
"Women aren't funny" Media's Effect on Male Body Image The average American will view anywhere from to ads in a single day TV
public transportation
bathroom stalls
sporting events
radio How many advertisements do you think you see on a daily basis? 250 5,000 influence on body image BIG 2000 Currently 250% increase in the past decade Males and Eating Disorders What is a major factor contributing to the increase of males with eating Media disorders? Provides an unrealistic 'fantasy' male body image Overly values strength and athleticism Encourages men to go to extremes with their bodies TV Shows The average American views 283 minutes of television per day

The average American age 18-34 views 32.87 hours of television per week recent dramatic Strive to be thin Strive for a muscular shape Diagnosed at an older age Diagnosed fairly early More willing to get help Reluctant or ashamed to ask for help Athletes Wrestling, gymnastics, cross country, swimming, body building Especially athletes in extremely physically demanding sports Primetime Viewership in U.S. 2011/2012
% Share of Primetime TV Viewership
Total Viewership / Timeshifted Viewership
Drama: 41% / 58%
News: 10% / 4%
Reality: 16% / 14%
Sitcom: 11% / 16%
Sports: 22% / 8% Top Network/Cable Nonsports Series Among Men 18-34
1. American Idol 1. WWE Raw
2. Family Guy 2. Workaholics
3. The Simpsons 3. Tosh.O
4. Bob's Burgers 4. Pawn Stars
5. The Voice 5. American Dad (Adult Swim)
6. The Office 6. Jersey Shore
7. The Cleveland Show 7. Justified
8. America's Got Talent 8. WWE Tough Enough
9. House 9. Family Guy (TBS)
10. Modern Family 10. Falling Skies 33% Top Cable Networks Among Men 18-34 (Primetime)
2. TNT
3. Comedy Central
4. History
5. TBS
6. USA
7. Fox
8. Adult Swim
9. MTV
10. Discovery of males in these sports are affected by an eating disorder TV Shows - Effects on Males
-Attitudes Towards Women
-Body Image
-Violence Body Image/Clothing
More significant effects on adolescents, but men can be affected
Body image and clothing typically impacted most by characters we relate to or wish to emulate
Clothing typically impacted by peers or advertisements more than TV shows
Clothing inspired by TV shows Drugs & Alcohol
Alcohol usage on television has increased greatly
"All or Prohibition"
While not as prevalent as alcohol, drug usage on television has also increased Conclusion
Television can be a release or escape from our daily problems and busy lives
Keep an open mind when watching television, be aware of some of the things that are happening and think about what and how that relates to you
The simple resolution at the end of television episodes does not necessarily translate to real life Eating disorders commonly developed by men: anorexia anorexia athletica bulimia binge eating muscle dysmorphia Movies Music Effects on Males
Attitudes Towards Women
Body Image
Violence Which group of men is at risk of developing an eating Music - Effects on Males
Attitudes Towards Women
Monetary Views
Body Image
Clothing disorder? Popularity
Hip-Hop/Rap is the most popular genre among younger generations in the United States
Based on album sales:
1. Rock
2. Alternative
3. R&B
4. Country
5. Hard Rock
6. Rap Violence in Music Videos
Most prevalent in hip-hop and hard rock videos
Least prevalent in R&B and country videos
The two most violent genres have the youngest target audience 2011 Charts Billboard Most Popular Rap Songs 2011

10. Aston Martin Music - Rick Ross Featuring Drake & Chrisette Michele
9. Super Bass - Nicki Minaj
8. Give Me Everything - Pitbull Feat. Ne-Yo, Afrojack & Nayer
7. 6 Foot 7 Foot - Lil Wayne Feat. Cory Gunz
6. All of the Lights - Kanye West
5. My Last - Big Sean Feat. Chris Brown
4. Moment 4 Life - Nicki Minaj Feat. Drake
3. No Hands - Waka Flocka Flame Feat. Roscoe Dash & Wale
2. I'm on One - DJ Khaled Feat. Drake, Rick Ross & Lil Wayne
1. Look At Me Now - Chris Brown Feat. Lil Wayne & Busta Rhymes 1. Drop It Like It's Hot - Snoop Dogg Feat. Pharrell
2. Lean Back - Terror Squad
3. Get Low - Lil Jon & the East Side Boyz Feat. Ying Yang Twins
4. Whatever You Like - T.I.
5. In Da Club - 50 Cent
6. Lovers & Friends - Lil Jon & the East Side Boyz Feat. Usher & Ludacris
7. Right Thurr - Chingy
8. Damn! - YoungBloodZ Feat. Lil Jon
9. Lollipop - Lil Wayne Feat. Static Major
10. Dilemma - Nelly Feat. Kelly Rowland
11. Live Your Life - T.I. Feat. Rihanna
12. Slow Motion - Juvenile Feat. Soulja Slim
13. Low - Flo Rida Feat. T-Pain 14. Work It - Missy Elliott
15. Stand Up - Ludacris Feat. Shawnna
16. It's Goin' Down - Yung Joc
17. The Way You Move - OutKast Feat. Sleepy Brown
18. Hot in Herre - Nelly
19. Always on Time - Ja Rule Feat. Ashanti
20. Get Busy - Sean Paul
21. Snap Yo Fingers - Lil Jon Feat. E-40 & Sean Paul
22. How We Do - The Game Feat. 50 Cent
23. Freek-A-Leek - Petey Pablo
24. Gold Digger - Kanye West Feat. Jamie Foxx
25. Tipsy - J-Kwon Billboard.com 2000s Most Popular Rap Songs Body Image
As with TV and Movies, you are most likely to emulate someone that you can relate to or admire
Slim, muscular body appearance across genres
Tattoos, piercings Clothing
More likely, again, to emulate someone that you relate to in whatever genres that you listen to
Listening to a certain genre doesn't necessarily mean that you will dress like those artists
T-shirts with bands/artists, concert shirts Alternatives to Crap Rap
As with TV and Movies, Music is a release
This does not mean that there can't be improvements
Conscious Hip-Hop
Lupe Fiasco, Common, The Roots, Mos Def, Talib Kweli, Kendrick Lamar Conclusion
Just because you listen to a style of music doesn't mean that you will necessarily adopt these attitudes or display their actions
More likely to be affected by someone that you can relate to or would like to emuate
Most likely to be affected by explicit and implicit views of women than violent/gang lifestyle
Again, look at what you're listening to and just think about it. "Why do I like this? What is the intended message of the artist? How does their message relate to me?" Typical Male Movie
Male Lead/Male Sidekicks
Action or Comedy
Romantic Backstory/Sexual Exploits
Females: Helpless, Acquiescent, Put Up with Men
Alcohol/Drug Fueled Activity
Masculinity/Immunity to Weakness/Feelings
Resolution at End Body Image
Vast majority of actors appear physically perfect
Beauty damaging to male audience
Underutilization of undermuscular / overweight actors in action movies
Actresses are impeccably gorgeous Clothing
Clothing, again, is more likely to be determined by advertisements and peers
Clothing inspired by movies Aggression/Violence
Aggression is expected of "real men"
Muscularity/masculinity linked with higher aggression and violence, use of weapons, positive outcomes
Violence onscreen unlikely to negatively affect males as much as adolescents Conclusion
Movies are an escape and not everyone will be affected by what happens on the silver screen
Underlying gender attitudes most likely to be affected subconsciously
Just be aware of what you are ingesting, think about how it relates to you or affects you Real Body Sweat, hair, blemishes, scent, etc. Most Downloaded iTunes Songs 2011

10. Super Bass - Nicki Minaj
9. Pumped Up Kicks - Foster the People
8. Moves Like Jagger - Maroon 5 Feat. Christina Aguilera
7. E.T. - Katy Perry Feat. Kanye West
6. Give Me Everything - Pitbull Feat. Ne-Yo, Afrojack & Nayer
5. Fuck You - Cee Lo Green
4. Grenade - Bruno Mars
3. Firework - Katy Perry
2. Party Rock Anthem - LMFAO Feat. Lauren Bennett & GoonRock
1. Rolling in the Deep - Adele Then
Now GI... The Masculine Identity According to society, men are not supposed to:
Talk about their looks and appearance
Worry about their image

Silent suffering leads to increases in anger, isolation, anxiety, and depression.

Failure to seek out help Masculinity was proven by marrying and/or going to war The only bodies you would see are friends and family surrounding you (how much of the bodies you are seeing is your own business) Masculinity is shown by muscles vs. medals or wedding bands = $$$ Photoshop Regular media exposure among participants showed greater acceptance for body shape and performance but low acceptance for "real body"
Excessive exposure shows even lower acceptance of "Real Body"
Discomfort with "real body" has relation to risky sexual behavior 1964:
5 feet, 10 inches tall
32 inch waist
44 inch chest
12 inch arms 1991:
Waist down to 29 inches
Arms bulked up to 16 inches If GI Joe was real, he would have larger biceps than any bodybuilder on record. Males vs. Females - Diagnosed Eating Disorders Males vs. Females - Diagnosed Eating Disorders constantly feel the need to gain more muscle mass obsession with over exercising Laugh Break! a) heterosexuals b) homosexuals c) adolescents d) athletes e) celebrities a higher Advertising How to be a man: be good at sports play hard run fast lift weights be strong know how to fight don't show a sensitive side never be scared never use a map never drink anything with an umbrella in it don't smile too big be the man that women want be the man that other men want to be Playgirl 1976 Playgirl 2012 Did you know... A Playgirl centerfold model from 35 years ago would need to lose 12 pounds of fat and gain 27 pounds of muscle to have a the same feature in Playgirl today. Leading factors in the development and continuation of body dysmorphic disorders: over evaluation of personal appearance and body dissatisfaction, both stemming from exposure to beauty ideals in advertisements If you guessed homosexuals, you're wrong. Straight men are just as likely to have eating disorders as gay men, despite the stereotype that gay men are more concerned with their appearance.
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