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HARVARD UNIVERSITY DESIGN THINKING WORKSHOP BY GRETA SEEGER

WANT TO KNOW MORE? PLEASE GET IN TOUCH WITH ME WWW.GRETASEEGER.COM OR DROP ME A LINE GS@GRETASEEGER.COM
by

greta seeger

on 4 December 2015

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Transcript of HARVARD UNIVERSITY DESIGN THINKING WORKSHOP BY GRETA SEEGER

Design Thinking
3. Point of View
1.Understand
2.Observe
IDEO
4. Ideate
5. Prototype
6.Testing
The Design Thinking process is a human-centered set of methods and tools that combines approaches found in design and ethnography with technology and business skills.
iterative process
user-centered
... find out about people's hidden needs and match those with what is technologically feasible and what is viable in terms of business strategy
It's your turn!
Rules
fail early and often
build on the ideas of others
think user centered
defer judgement
be visual
stay focused on topic
one conversation at a time
go for quantity
encourage wild ideas
diary
card sorting
concept mapping
Role Play
HARVARDxDESIGN THINKING
d.school
feasibility
viability
desirability
solution
$
technology
organization
needs
User
Need
Insight
It's about asking the right questions!
Persona
Inspiration
Ideation
Implementation
06:30-07:00: What is Design Thinking?
07:00-8:30: Innovation Workshop
08:30-9:30: Presentations (3 min) + feedback (2 min)
Agenda
Tim Brown
David Kelley
Stanford University
+
Hasso Plattner
=
Hasso Plattner Institute
School of Design Thinking
d.school
Potsdam / Berlin
Stanford
Paris, Shanghai, India, ...
1.Understand 2.Observe 3.Point of View 4. Ideate 5. Prototype 6. Test
Design Thinking Process
Challenge
What’s the point? 
Context
Society
Macro analysis  
Economy
Technology
Environment
Government
Past
Future
Zeitgeist
Time
Methods
Who is your user?
Empathy
Needs
Problems
Habits
Consumer Journeys
Change your
Wishes
Methods
Extreme
User
POV
Ideate
Metaphors
'Personal temple of relaxation in the morning'
Driving to work
=
How might we help a stressed mother to find her personal temple of relaxation in the morning without coming too late to work?
Extreme User = Mother with four kids
Wants to relaxe
Has problems with colleges because she comes often too late
NEW HMW
go for quantity
be visual
defer judgement
build on the ideas of others
encourage wild ideas
How might we help a stressed mother to find her personal temple of relaxation in the morning without coming too late to work?
POV
Make your idea tangible!

Become a maker!
Storyboards
Scribbles
Mock-up





Rough, simple and clear!

No perfectionism!
Get feedback
Improve
Iterate! 

.... and test again... and again....
iterative process
1.Understand 2.Observe 3.Point of View 4. Ideate 5. Prototype 6. Test
Design Thinking Process
NO ppt!
present offline!
be creative!
3min presentation
2min feedback
Insights

ESCP Europe, London

Alumna of Hasso-Plattner-Institute
School of Design Thinking, Potsdam

Co-founder of startupweekend, Berlin

Innovation consultant & entrepreneur
Hello
Be back at 8:30pm
Innovation Workshop
Raúl Krauthausen
Vienna Vaccination Safety Initiative
Average late night shop user
Online fleet management tool
Dot voting
perspective
System
Complexity
Structures
Understand the bigger picture
I'm Greta.
... it's all about the user!
104
Hallway 1
Hallway 3
108
106
106
101
101
Hallway 3
Hallway 4
Full transcript