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The Cafe Book Business Plan

In partial fulfillment for the subject Financial Controllership
by

Amna Raheem

on 30 August 2016

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Transcript of The Cafe Book Business Plan

THE CAFE BOOK
Creator: Amna Raheem

Financial Projection
Location
Products and Services
THE CAFE BOOK
Coffee
Dark Roast Java Blend
Espresso
Mocha
Latte
Cappuccino
Caramel Macchiato

Competition
The Cafe Book will position itself as a unique coffee bar that not only offers the best tasting coffee and pastries but also provides home-like, cozy and comfortable environment, which established corporate establishment’s lack. We will cater to customers' bodies and minds, which will help us grow our market share in this competitive market.
Marketing Strategy
Blog
Facebook pages
Bookstore coupon book
Ads in the newpaper
Offer community outreach: Book clubs, coffee tasting
Gallery opening & dicussions

Target Market
SWOT ANALYSIS
Step 4
Financial Projection
Thank you.
The End.
SALES FORECAST
Regular
Large
110
90
90
110
90
110
95
95
90
Coffee to go, Books to stay
Our company is a retail establishment which offers a higher quality product and better quality service in an exceptional environment.
Coffee
Espresso
Dark Roast Java Blend
Mocha
Latte
Cappuccino
80
130
130
Frappe
Frappe Latte
Frappe Mocha
Frappe Caramel
Glace
BOOKS AND OTHERS
The books price varies*
Memberships Available
Members can also borrow book* charges apply
Computer charges are applied with timely usage
Special discounts is available for students and members
You can also join your interested community hub
Membership fee for the professional use of mini
conferencing room at any time.
Snacks and Padtries
Brownies 80
Cheesecake 145
Tea
Pearl Milk Tea
Winter Melon Tea
Matcha Milk Tea
Red Bean Milk Tea
Grass Jelly with Fresh Milk
Regular
Large
80
85
85
90
120
95
95
95
100
130
Lemon Mini Cheesecake
Chocolate Mini Cheesecake
Mini Blueberry Cheesecake
Mini Strawberry Cheesecake
Snacks and Pastries
Cookies 85
Cupcake
Almond Brownie 60
Chocolate Caramel Cupcake 80
Chocolate Chip Cupcake 80
Ferrero Cupcake 90
Sales Forecast
Foot Traffic by the site
Downtime Business workers
Dynamic Student population
Year-Round Tourists Activity
A superior-tasting product baked by a unique quality store.
The creation of a unique, relaxing, interior design atmosphere
Our selection of thousand of gently used books , so check that out while you're there and you can also buy it.
Superior Atmosphere
Best place to study & relax
Cozy rooms and comfy couches

Separate lounge for those who wants to do projects.

Classical musics plays quietly in the background.
You actually feel welcome here and the wifi set up is very convenient for when you pack along your computer

The establishment of a community hub for socialization and entertainment.

Multiple revenue streams including gift items, gift baskets and coffee gift/frequency cards in addition to coffee, pastry, chocolates, tea, juice, water and soft drinks
Rs210
Rs 245
Rs 290
Rs 269
Sandwitches
I have 2million in my pocket
Rent: 35000/- per month
Remolding of building and furniture cost: Rs 60000/-
Start-up inventory, which includes:
Coffee beans (12 regular brands and five decaffeinated brands) - Rs 25,000
Retail supplies (napkins, tea bags, etc.) - 3,200/-
Espresso machine, Coffee maker Coffee grinder - 55,000/-
Food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) - 10000/-
Serving area equipment (plates, glasses, etc) - Rs 10000/-
Store equipment (cash register, security, etc) Rs 35,000/-
PC, fax/printer, projector and books 600000/-
Employees wages: 40,000/-
Advertisement: 30,000/-
Other miscellaneous expenses - Rs 100000/-
Saving: 75000

Strength
Excellent specialty beverages
Superior Atmosphere
Study Lounge
Membership discount
Open air area
Pc's and projector
Community hub for socialization
Friendliest servers

Weaknesses
Opportunities
There are no direct competitor similar to our operating strategy
Students need some cozy place to study with their group
Coffee business shop doesn't show a sign of slowing
Also have sitting in the open air
Threats
Seasonal drawback (There are no students during summer season)
Can copy the idea.
Low budget
New Idea
The Coffe shop business doesnt show a sign of slowing down. With the innovation such as flavoring and additives it should continue for sometime, we also have mini library and conferencing room which is beneficial to our customers

This industry is booming at the present time, there is a trend toward small cozy place and away from the large generic trend.

FUTURE OUTLOOK & TREND
We will b located at johar town.
The lack of cafe in the target area indicates an opening for a coffee shop.
Mission Statement

Functions of Management
Planning, Organizing, Leading, Controlling
ORGANIZINg
The Café Book will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in town.
Vision Statement



WE MAKE YOUR TIME LUXRIOUS AND MAKE YOU AWAKE

what needs to b done?
How it will be done?
Who is to do it?
determining what needs to be done?
How it will be done?
Who is to do it?
Leading
Rewards
bonouses
promotion
leadership style
communication
Controlling
"Monitring activites
to ensure that they
accomplished as
planed"

Rewards
Bonuses
Promotion:
Communication:
Controlling:
Measuring actual performance:
We measure our actual performance by different sources and control criteria employees.

Sources of Information:

Personal Observation
Statistical Reports
Oral Reports
Written Reports


Taking Managerial actions:
Immediate corrective actions.
Basic corrective actions.

Satisfaction
Turnover
Absenteeism
Budgets
Costs
Output
Sales


Control criteria Employes:
s
Arshia Ansar ;)
Summan Hammed :)
Fatima Kamal :)
Anila Shaheen :)
Leadership Style
Planing
Fatima Kamal
Rana Motasam
It will be done by the staff of our café.
Finance Director
include financial planning and monitoring cash flow
PLUS
SWOT analysis.
operational Director
Routinely reports to the highest ranking executive.
Accounts Assistant
The Accounting Assistant performs accounting activities such as updating and maintaining.
Production Team Members
Chiefs are our production team members.
Waiters
they usually take food order and serves it.
Managing Director
Full transcript