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How to Create a STUNNING Flyer in Under 60 Seconds
Transcript of How to Create a STUNNING Flyer in Under 60 Seconds
Office of Communication
Dani Nicholson How to Create a STUNNING Flyer in Under 60 Seconds! Who am I and what about my experiences can help you design stunning flyers? Overview What you will learn today What is a flyer and when should you make one? Basic design principles How to begin Identifying good and bad elements of flyers Practice! and what I know about design... About Me Education Bachelor of Arts,
Print Media What is branded content? A form of advertising that uses entertainment content,
such as television, to create a relationship between the brand
and the consumer Undergraduate A few of my experiences that have contributed to my knowledge of design and communication Experience Assisted executive producers with creating branded content television programs for CNBC's Europe, Middle East and Asia markets Creative Solutions A very small newspaper Wrote news and feature stories
Staff photographer Marketing Specialist/Media Coordinator at UNT- I for over four years Awards for UNT-I Honorable Mention Gold
Best in Show, 2012 A single-sided, letter-size, printed piece What is a flyer? Cost effective way to get attention for a
short period of time, not a primary
method of engagement Most flyers fit into one of two categories: Example Single color of ink, various color paper, or single color of paper, one color of ink from "Layout Index" by Jim Krause the objective the execution Example 2 Design ideas and things to remember Large images OR type
Striking color combinations
Brightly colored paper
Type as border
Tone, character and content
Write down words to describe these things Creating a flyer on the back of an
existing newsletter, calendar the objective the execution When should you use a flyer? When you can easily identify the who, what, where, when, why, and "why should I care?" aspects of an event that are not tied to a large ad campaign What is design and why do we do it? Principles of Design We use design to influence We use design to engage. We use design to create an emotional connection between a product or service allowing our target market to behave in a way that positively influences our brand. How do our brains process images? Arrangement of images and use of color signifies various meanings Where do you start? How do you make a flyer? Start by gathering your content. Decide what you want people to do upon seeing your flyer. Identify the "perfect individual" for whom
you are designing this flyer for.
What would motivate them? When making flyers Your new nine rules to live by Have a purpose. What are you trying to communicate? Communicate! Don't decorate. Use two typefaces. Not one, not 17. Two. Use the one-two punch.
Focus the reader's eyes on one area, then one more. Pick colors on purpose because every color has meaning. If you can say what you're trying to say
with less, then say it with less. Do not (EVER!) scavenge images online. Symmetry is bad. Always give
contact information. Which one is which and why? The good, the bad, and the ugly Practice Some things to consider... Use existing artwork for flyer side, artwork can work together
Avoid using fonts that are only slightly different from each other
In the concept stage, use descriptive words to describe the voice of your piece Layout Matters! How you place your images on the page influences meaning and interpretation Color Matters! "Colors that we see are invariably influenced by what we feel. From the time of early infancy when our eyes first perceive color, we start to formulate feelings about those colors that invariably carry over into adult life."
- PANTONE Guide to Communicating with Color Color Meaning Additional Color Meaning A helpful tip... 1 Who. Who is the primary audience for the event?
What. What is happening?
Where. Where will it happen?
When. When will it happen and for how log?
Why. Why is this event happening.
How. What is enabling this event?
Who cares? Why should this be of any interest to anyone but you? Who, what, where, when, why how, and who cares! 2 Do you want them to visit a website? Do you want them to feel excited? Decide how you can use what you know about color and layout to communicate the "who cares" factor and the necessary WWWWWH. 3 Some examples of the process... 1 2 3 4 5 6 7 8 9 Round One Work with the person sitting next to you. Review your prompt and create a flyer.
You will present your flyer and briefly explain why you made those decisions when designing the flyer. Round Two This time, you and your partner will create your own WWWWWH and WC scenario and create a flyer.
You will present your flyer and briefly explain why you made
those decisions when designing the flyer. Note: While you work, please feel free to ask me or your partner any technical questions. Setting up your document in PowerPoint Start PowerPoint
Open a blank template.
Width - 8.5"
Height - 11"
Select portrait view How to organize your thoughts and
information to create a successful flyer.
With practice, in under 60 seconds! Nine rules to live by when making flyers! an announcement of an event, product, program, etc.
or a way to point toward other media, e.g. a website or brochure Master of Science,
Media Industry Studies (via RTVF)
Research focus on
branded content Graduate in a very small town UNT-International International trade body on branded content based in London, UK
Publishes studies, white papers, best practices for branded content in the international ad industry Research References Eiseman, L., & Pantone, I. (2000). The pantone guide to communicating with color. Sarasota, Fla.: Grafix Press.
Krause, J. (2001). Layout index :Brochure, posterflyer, web design, advertising, newsletter, page layout, stationery (1st ed.). Cincinnati, Ohio: North Light Books.
Samara, T. (2007). Design elements :A graphic style manual : Understanding the rules and knowing when to break them. Gloucester, Mass.: Rockport Publishers.