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Design Just Enough — UX Scotland 2013

UX Scotland, Edinburgh, 21 June 2013
by

Dávid Udvardy

on 8 January 2014

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Transcript of Design Just Enough — UX Scotland 2013

ENOUGH
DESIGN JUST
Old
"I love the bubble menu, this is really fun and playful!"
Dacia Logan
Bentley Continental
Organizer Lite iPad app
Find my Friends iPad app
25x
more expensive
=
no cost difference!
Fiat Panda
Designed by: Giorgetto Giugiaro
Years of production: 1980 to 2003 (23 years)
Production: more than 4.5 millions units
De Tomaso Mangusta
Designed by: Giorgetto Giugiaro
Years of production: 1967 to 1971 (4 years)
Production: 401 units
"No, this is not about products... but people."
– László Moholy-Nagy, 1923
Living, messy and hardly predictable creatures that normally* prefer interacting with other living, messy and hardly predictable creatures.
How much do you like your products?
Average person
image source: http://www.smosh.com/PC/smosh-pit/articles/i-licked-your-iphone
image source: http://betanews.com/2011/12/23/its-christmas-you-cant-find-your-smartphone-where-did-you-leave-it/
Fetishist
Designer
I don't
really care
I love it!
slurp slurp
WE ARE
Design good stuff but don't fall in love with it
"I've never seen a menu like this, this is so innovative!"
"I just love the zebra!"
"Hmmm, what's this? It looks cool but I don't get it"
"Uh, I can't find that function, where's the menu for it?"
"This is something for creative designers, not for me!"
We want people to think about their ideas,
not about our wonderful User Interface!
!?
Designers
it's really
beautiful
now!
Finally
good
design for Prezi
It was
better
BEFORE.
The Bubble menu was so
cool
,
give it back to us!
Woow it looks really
professional
now...
Beautiful,
elegant
and simple I love it
good design ?
business
& strategy
marketing
& brand
people
& UX
"Bubble menu"
Used for accessing all the main editing functions of Prezi
"Zebra"
Used for drag, scale and rotate content on the Prezi canvas.
Current
"The new interface is much more accessible to me"
"This is more elegant, intuitive and also easier to use"
"This minimalistic design will finally stop my colleagues to consider Prezi as a toy :)
"I miss the Zebra, these new menus are too standard!"
"Give me back the bubble menu!!!"
"Prezi used to be cool, now it became boring as PPT"
personality
Boooh :(
Copying Powerpoint, this is
BAD
design!
Cost no longer limits choice
Vocal clients
Vocal clients are already dedicated, and most likely talking about their very specific needs
However, the clients you lose right at the beginning won't say a word
Following
trends
Hard to resist the temptation to follow trends if they are so accessible, well published and frequently rewarded with popularity.
— Diego Rodriguez, Business Week.
Good design does not always equal good business. But good business outcomes—especially when the goal is to create new sources of value in the world—are most often achieved through a well-structured design process that is more holistic and inclusive than the notion of good design.
There's no good design possible without understanding the wider context of your product!
"
http://www.businessweek.com/stories/2010-02-01/why-design-mattersbusinessweek-business-news-stock-market-and-financial-advice
David Gauquelin & David Udvardy • UXScotland 2013
HIRING
prezi.com/jobs
CHEERS :)
david.gauquelin@prezi.com
david.udvardy@prezi.com
beautifulbitz
http://beautifulbits.prezi.com/
appropriate
unconventional results
unconventional UI
Simpler, cleaner Prezi.com
+
users
+
Reduce, clarify, polish
PM
UxR
Designer
Techlead
Developers
Crossfunctional agile team
iterative feature planning
feasibility, estimations
http://prezi.com/5t45hwn55hja/
More familiar UI metaphors
lock canvas to limit complexity
Full transcript