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Market Segmentation: A look at the Nintendo Wii
Transcript of Market Segmentation: A look at the Nintendo Wii
X Box 360
Nintendo Navigates into Uncharted Waters
A look at the Nintendo Wii and DS
Wii Targeting - Behavioral
Wii Targeting - Demographic
Wii Targeting - Psychographic
Women, Children and older males
Blue Ocean - first mover advantage
Small Market Share
Top 10 Games of 2013
What is market segmentation?
dividing the market up into different groups of people with
to optimise the marketing mix chosen
Identify attractive segments
New product opportunities
Effective communication strategies
Allocate resources to prioritised marketing activities
Adapt or Die??
Nintendo at the beginning
Future Outlook ?
Benefits of Segmentation
General Market Segmentation Criteria
New more stable customer base
Segmentation Benefits for
Nintendo Wii and DS
Build Customer Base
Colin Kieran, Shanon Fitzgerald, Yuchen Zhu, Manar Almuqbil and Aaron O'Dwyer.
1. Segmental Analysis
2. Target Market Chosen
3. Product Strategy