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de dagen 20-04-2010

22 maart 2011
by

Cornelis Molenaar

on 21 April 2011

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Transcript of de dagen 20-04-2010

1 Traffic 2 conversie 3 top of mind cor@cormolenaar.nl Internet in de echte wereld
en
De echte wereld op internet google,
social media
reviews
affiliates
nieuwsbrieven
emails aanbiedingen
site layout
gemak
suggesties
personalisatie
behaviour mail en nieuwsbrief
reklames
affiliates
persoonlijke aanbiedingen Uitdagingen pure player:
--gevonden worden
--conversie
--terugkomen
--retouren Uitdagingen:
-Retail
-Fabrikanten
-Webwinkels Toekomst winkelstraten?
Toekomst winkels? Relatie fabrikant detaillist
Machtstrijd met merken Lokatie webwinkels
Macht marktleiders Nieuwe winkelcentra
Winkelen wordt bijzaak
Loyaliteit en beleving
Nieuwe concepten Kijken maar niet kopen?
prijsconcurrentie
gevoel
beleving
service optimalisatie wordt
gedragsintegratie social shopping
social buying
social individualisme UGC, social media
mobile integratie
LBS Knelpunten
- value drivers
- Business model
- Demand driven paradigm Productmerk of
winkelmerk Doorbraak mobiele identificatie
Concentratie winkels/recreatie
Concentratie webwinkels
(long tail producten en aanbieders)
Optimalisatie "web" vanuit gebruiker
Snelheid, flexibiliteit, service
"always connected"
Full transcript