Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Levi's

No description
by

Kai Yeung Pascal Chao

on 17 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Levi's

- Sample number: 78 respondents, with
38 males and 40 females
Conclusion
Recommendation
Introduction
Introduction

Consumer Behavior
Intention for Purchasing Levi's Jeans among University Students in Macao
MKTG
340
BB103933 Elvis, Chao Kai Yeung Pascal
BB103107 Wallace, Tong Ka Hou
BB100577 Anita, Chang Fan Pui
BB100396 Steven, Li Xiao Sheng
BB100435 Harry, Wang Zhong Li

- To study the intention for purchasing Levi’s
jeans among University Students in Macao
- Collected by using online survey
Have you imagined it will really happen?
Limitation
of this research
1. Identity
2. Honesty
4. Technical problems
3. Misunderstanding
Levi Strauss & Co.
Relentless pioneering
innovative spirit
This is the end of our presentation
Thanks for your patience
Q & A section
Data Analysis
Data Analysis
Conclusion
Recommendation
2. Joyfulness
4. Recommend or not?
5. Brand Image and
Brand Recognition
1. Affective Attitude -> short-term
Cognitive Attitude -> long-term
3. Affective Attitude in terms of gender
Will you?
If I were the manager of Levi's, what should I do?
Here we go!!
1. Reinforcing Brand Image and Brand Recognition
2. Shift importance
Work
business
Money
Ethic
Therefore,
We discovered that...
What affects their decision?!!
We should....
How?!!
Organizing a competition of
Jeans design
Joyfulness
Excitement
Brand image and recognition
understanding the customers
Gather innovative ideas
attribute customers' value
Back to atomic part
Demonstrating area
show what we want the customers to know
Emotional appeals
primarily to elicit a positive affective response rather than provide information or arguments.
Durability? Craftsmanship?

8. Which factors motivate your best friends to buy jeans?
Factors motivating my best friends to buy
Full transcript