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Using Socially-Convergent Tools To Manage Crises in Healthca

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patrice cloutier

on 6 June 2017

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Transcript of Using Socially-Convergent Tools To Manage Crises in Healthca

What we'll cover
What is social convergence
How it's changed crisis communications
The four imperatives of crisis comms
Conclusion
New Crisis Comms Context
Everything is about speed and occupying the public space
Reaching audiences via mobile
Becoming your own broadcaster
Another change: information flow
If everyone is a "reporter", then anyone associated with you could become the "face" of the organization
Why operational social listening
Social convergence empowerment
What it means for communicators
Using Socially-Convergent Tools To Manage Crises In Healthcare Settings
TASHN Talk - June 2017
Be Relevant, Be Heard

Conclusion
Move at speed of your audience (social) ...or be irrelevant
Use tools they use (mobile) ... or don't be heard
Listen ... strategize ... engage
Full transcript