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Modernism

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by

Karla Quinteros

on 29 April 2014

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Transcript of Modernism

Constructivist Art was meant to influence change and have a great social effect in Russia.
Art Deco
Piet Zwart
Constructivism
Vladimir Tatlin
Alexandra Exter
El Lissitzky
The Bauhaus School
Bauhaus in Dessau, Germany - 1925-1932
Composition II - Piet Mondrian (1930)
Paul Renner created the Futura typeface in 1928
Alexey Brodovitch
Jan Tschichold
Tschichold explains margin design principles
Saskia Typeface created in 1932
Precisionism
"Buffalo Grain Elevators with Tension Wires" - Ralston Crawford, 1938
"Barbershop Chord" - Stuart Davis, 1931
"The Figure 5 in Gold" - Charles Demuth, 1928
"Welcome to Our City" - Charles Demuth, 1921
"Bal Banal" 1924
Paul Rand
"Don't try to be original, just try to be good."
- Paul Rand
1898 - 1971
Brodovitch Martini Ad - 1926
Worked at as Art Director from 1934-1958
geometric shapes
social, economic and political messages
bold, symbolic colors
Batman Opening 1992-1995
Filmkunst Book Covers- 1931
Letterhead for Jan Wils- 1921
4cm vrij baan, Poster for PTT- 1934
"The Book of PTT"- 1930-1938
Trio-Reclameboek, Inside Cover- 1931
Swiss Modernism
Herbert Matter-1933-36
later recognized as International Typographic Style
heavy use of grid
linear, angles and diagonals
made to be universal and easy for anyone to use
height of movement came in the 1950's
varying use of scale and type
strong diagonals
basic or primary colors
careful asymmetry
"art for decoration", no philosophical basis
use of basic shapes and lines
Symmetry
materials used included: silver, crystal, ivory, jade chrome, plastics and other industrialized materials
1902 - 1974
1914 - 1996
Streamline Moderne
Pan Pacific Auditorium- Wurdemen and Beckett, 1935
Barnum Hall Auditorium- Marsh, Smith and Powell, 1937
Chrysler "Airflow"- Carl Breer, Fred Zeder and Owen Skelton, 1934-39
Marine Air Terminal, LaGuardia Airport- William Delano, 1939
branch of Art deco
Stripped of the "lavish and glamorous" decoration
favored natural curves and forms that came from speed and motion, aerodynamic
a reflection of the economic situation during the war
exotic and expensive material replaced with materials like cement and glass

Disney California Adventure Park Entrance- 2011
Empire State Building- Shreve, Lamb & Harmon 1929-31
The Chrysler Building - William Van Alen, 1928-30
Giovanne Patrone, 1934
"Young Woman in Green"- Tamara De Lempicka, 1927
Full transcript